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Canadian Tire opens its 100th year with a retrospective
Most-read of 2021: Campaigns
Canadian Tire embraces the imperfections of Christmas planning
Canadian Tire tries to pop in the pet category
In the News
Canada’s store turns 100
As Canadian Tire has evolved from an auto store to a place where Canadians find everything, so too has its marketing.
Canadian Tire unveils multi-billion omnichannel investment plan
The retailer plans to spend big on loyalty, owned brands and new retail experiences over the next four years.
ICYMI: Strategy Magazine’s Marketers of the Year
Mandates for brand leaders at Sobeys, Arterra, BMO, SAAQ and Canadian Tire continue to grow fast and vast.
Eva Salem broadens Mark’s and Sport Chek’s horizons
The Marketer of the Year is taking lessons from Canadian Tire and opening more doors for its sister banners.
Most-read of 2021: Agencies
New agency models, new hires and new client relationships were among the most popular stories with readers this year.
Canadian Tire picks Publicis Canada as its new creative AOR
The shop will work with the retailer across brand, product categories, key seasonal activities and the Triangle Rewards program.
Taxi declines to participate in Canadian Tire RFP
After 16 years of working together, the retailer and the shop are forging new separate paths.
In Brief: BICOM wins Volkswagen account
Plus, SportChek sales surge back for Canadian Tire and Camden continues to expand.
Canadian Tire tops list of most reputable companies
Shoppers Drug Mart ranked second on Leger's annual ranking, while Amazon and Walmart took big hits.
Canadian Tire to shutter National Sports banner
The news comes as the retailer's non-sports divisions report gains in comparable sales and triple-digit ecommerce growth.
The 2021 AToMiC Awards co-chairs announced
Canadian Tire's Eva Salem and NFA's Jordan Doucette will lead the jury to award work created during the most challenging of years.
Roundtable Pt. 2: Leading amid uncertainty
Our panel of industry experts talks about communication and testing, testing, testing!
Rehearsing for a future you can’t predict
Brand and agency leaders discuss scenario planning amid continued uncertainty in part one of our final roundtable for 2020.
Canadian Tire names chief brand and customer officer
Susan O'Brien's promotion follows a mixed quarter, with the sales impact of COVID-19 coming with a 400% growth in ecommerce.
Strategy’s Most Read of 2019: C-Suite
From Canadian Tire's brand win to P&G's cost-cutting strategy, these are the stories that reached corner offices this year.