Canadian Tire
Company Info
Brands
Ranking 2022
2021 Rank
#169Address:
2180 Yonge St.
Toronto ON, M4S 1B9
Phone: (416) 480-3000
Marketers 2022
Agency Partners 2022
The Work
Canadian Tire opens its 100th year with a retrospective
Most-read of 2021: Campaigns
Canadian Tire embraces the imperfections of Christmas planning
Canadian Tire tries to pop in the pet category
In the News
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Canada’s store turns 100
As Canadian Tire has evolved from an auto store to a place where Canadians find everything, so too has its marketing.
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Canadian Tire unveils multi-billion omnichannel investment plan
The retailer plans to spend big on loyalty, owned brands and new retail experiences over the next four years.
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ICYMI: Strategy Magazine’s Marketers of the Year
Mandates for brand leaders at Sobeys, Arterra, BMO, SAAQ and Canadian Tire continue to grow fast and vast.
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Eva Salem broadens Mark’s and Sport Chek’s horizons
The Marketer of the Year is taking lessons from Canadian Tire and opening more doors for its sister banners.
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Most-read of 2021: Agencies
New agency models, new hires and new client relationships were among the most popular stories with readers this year.
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Canadian Tire picks Publicis Canada as its new creative AOR
The shop will work with the retailer across brand, product categories, key seasonal activities and the Triangle Rewards program.
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Taxi declines to participate in Canadian Tire RFP
After 16 years of working together, the retailer and the shop are forging new separate paths.
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In Brief: BICOM wins Volkswagen account
Plus, SportChek sales surge back for Canadian Tire and Camden continues to expand.
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Canadian Tire tops list of most reputable companies
Shoppers Drug Mart ranked second on Leger's annual ranking, while Amazon and Walmart took big hits.
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Canadian Tire to shutter National Sports banner
The news comes as the retailer's non-sports divisions report gains in comparable sales and triple-digit ecommerce growth.
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The 2021 AToMiC Awards co-chairs announced
Canadian Tire's Eva Salem and NFA's Jordan Doucette will lead the jury to award work created during the most challenging of years.
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Roundtable Pt. 2: Leading amid uncertainty
Our panel of industry experts talks about communication and testing, testing, testing!
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Rehearsing for a future you can’t predict
Brand and agency leaders discuss scenario planning amid continued uncertainty in part one of our final roundtable for 2020.
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Canadian Tire names chief brand and customer officer
Susan O'Brien's promotion follows a mixed quarter, with the sales impact of COVID-19 coming with a 400% growth in ecommerce.
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Strategy’s Most Read of 2019: C-Suite
From Canadian Tire's brand win to P&G's cost-cutting strategy, these are the stories that reached corner offices this year.
