Unilever
Company Info
Brands
Ranking 2024
2023 Rank
#43Parent Company:
Unilever
Address:
160 Bloor St. East
Toronto ON, M4W 3R2
Phone: (416) 964-1857
Agency Partners 2024
The Work
FCB, Citizen Relations win 2024 AToMiC Awards Grand Prix
The 2024 AToMiC Awards: Responsible business strategies
Hellmann’s gets the most out of holiday leftovers
Hellmann’s uses ChatGPT to come up with meal ideas
In the News
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Agency Wins: D.PE to rebrand Yonge-Dundas Square
Plus, Langton PR will support Vaseline's Canadian division.
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How Liquid I.V. is aiming to build momentum north of the border
The Unilever brand is utilizing partnerships and contesting.
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Have we reached peak purpose?
Some experts believe the proliferation of marketers linking their brand to a cause is igniting consumer fatigue.
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New Establishment Brand: Laura Douglas builds on Dove’s legacy
The marketer has responded quickly to timely cultural conversations on the job.
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Canada is a hotbed for AI and Unilever is all in
The CPG giant's Toronto AI facility is one big step toward improving productivity and innovation globally.
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The most-read of C-Suite 2023
Here's why we declare "adaptability" and "resilience" the words of the year.
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Roots Canada appoints former Unilever exec Leslie Golts as CMO
Golts is joining the lifestyle brand to help develop strategies for a diverse audience.
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Maxing out on maximalism
Are brands moving away from quiet simplistic design and toward a more bold amplification of their brands?
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View from the C-Suite: Unilever on making women’s health shame-free
Leslie Golts, the company's head of beauty and health marketing, wants to see industry-wide progress.
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Liquid I.V. looks for solid performance in Canada
The Unilever hydration brand is doing festival sampling and coming to Costco.
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Why Knorr is using star power to encourage home cooking
The Unilever brand has enlisted Cardi B as part of efforts to make healthy eating more accessible and exciting.
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Hellmann’s pop-up restaurant is tied to a major CSR pillar
In addition to showing off an on-trend product, Savour's menu re-purposes foods that frequently go to waste.
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2022 Media AOY Silver: PHD leads with purpose (and lots of good intel)
The agency has invested in senior-level expertise, data analysis and creative.
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Corner Office Shifts: New Scotiabank CEO to begin early 2023
Plus, a media marketing heavy hitter takes over at Paramount+.
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What’s behind the dairy category’s flavour frenzy
From frozen treats to alternative options, novelty, inclusion and health benefits are driving innovation.
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Unilever boosts ad spend in high inflation environment
The CPG aims to prevent consumers from switching to private label goods amid a staggering increase in price.
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Corner Office Shifts: Hires and departures at Knorr, Conagra and HelloFresh
Plus: A music industry giant creates a new position in revenue and digital strategy.
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Unilever is investing in its brands amidst price hikes
Strong price action across segments drove Q1 growth, allowing the company to stay competitive in advertising and R&D.
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Unilever unveils tighter youth marketing policies
The company will not advertise food and beverages to children under 16, including through influencer content.
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Creative Report Card 2022: Dove broadens its expression of ‘Real Beauty’
How this year's top brand adapted its core mission to a new reality.
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Marrying sales and sustainability
Several brands are showing that environmental goals and business growth doesn't have to be a one-or-the-other choice.
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Amid growing sales, big CPGs remain wary of inflation
As revenue surges and marketing spend increases, Coke, Pepsi and Unilever warned of the impact of inflationary pressures.
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Most-read of 2021: Shopper Marketing Report
From new products to new ways to use promo spend, the stories SMR readers were most interested in this year.
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Unilever keeps spending behind its brands steady
CEO Alan Jope expects spend to be in line with last year, as the prestige of its brands is helping weather price increases.
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Brands begin the process of learning and listening
To advance DEI, some companies are taking slow-but-steady steps to build a culture of understanding within their organizations.
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Dove brings its self-esteem messaging to bath time
Taking inspiration from its parent brand, Dove Kids Care aims to make sure children get positive affirmations from the shelf to the tub.
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CPGs want consumers to turn the dial on waste
Consumer habits remain a hurdle to mitigating climate change. Here's what brands like Hellmann's and Tide are doing about it.
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Unilever ‘heavily’ increasing investment in ‘effective’ marketing
The CPG co reported continued growth in food, hygiene and premium brands in Q3.
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Kraft Heinz reports double digit growth in Canada
The CPG is one of several major advertisers that will re-invest marketing spend to drive improvements in the second half of 2020.
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Consumerism, climate and coronavirus
Editor Jennifer Horn on the fundamental consumer shifts that are only just beginning.
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Unilever keeps doing good
The company celebrates 90 years of fearless leadership and a culture of creativity.
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How internships and MBA programs have fared in an unstable job market
As recruitment goes virtual, brands like PepsiCo, P&G and Unilever are viewing interns and grads as vital to their talent strategies.
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The scoop on Unilever’s new marketing commitments
Experts say the global CPG is taking a leadership role by committing to change how it markets certain foods to children.
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Hellmann’s makes new packaging commitments
The mayonnaise brand will use 100% recycled plastic for its bottles and jars, part of Unilever's global sustainability efforts.
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Unilever names its new chief marketer
Conny Braams succeeds Keith Weed with a more digital mandate, while Fabian Garcia takes over as president in North America.
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How brands are participating in the climate strike
Unilever, Lush and Burton are among the companies that are closing stores and donating space to the cause.
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SheaMoisture encourages women of colour to ‘Be Your Beautiful’
The Unilever hair and skincare brand spoke to an underserved market with events in the lead-up to the Toronto Carribean Carnival.
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Cannes 2019: Is purpose being taken seriously?
From 'woke-washing' to playing it too safe on diversity, speakers at Cannes tackle how brands can truly commit to doing good.
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Walmart Canada launches environmental initiative
The retailer enlists suppliers like Maple Leaf, Unilever and Agropur to remove emissions from the supply chain for Project Gigaton.
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Dove’s stock photos help brands improve portrayal of women
"Project #ShowUs" extends the brand's beauty mission by increasing representation of women in front of and behind the camera.
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Male grooming is booming
Brands, from global giants like L'Oreal to start-ups like Consonant, are marketing more to men. And it's starting to pay off.
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Eco-moves: Looking beyond reducing plastic waste
Announcements from Budweiser, Unilever and Air Canada are among the most recent focused on sustainability.
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MOY 2019: Sharon MacLeod builds bridges to the next generation of men
How our first Marketer of the Year is applying "Real Beauty" lessons to the Dove Men+Care line.
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The wider cost of consumerism
How consumer demand is leading traditional brands to consider their environmental impact and shift their practices.
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Unilever invites customers to label their own Baby Dove products
The brand launches a personalized, direct-to-consumer initiative for the holidays.
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Long live the (digital) beauty regime
Building a DTC strategy goes beyond e-commerce. And few know how to build better one-to-one relationships than beauty brands.
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Unilever cracks down on influencer fraud
The CPG giant won't work with those who buy followers as CMO Keith Weed calls for "urgent action" on transparency.
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The new speed (and paths) of retail
How mass brands are going direct and digital in an effort to win consumers first and fast.
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Combining tech and shopper marketing
How some of this year's SIA winners used filters, bots and loyalty apps to connect with customers.
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Barrows’ data-collecting pop-up
An activation for Pure Leaf shows how the shopper marketing agency's modular design helps generate insights.
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Rethinking social apps
How three brands delivered messages by tweaking the common approach to popular platforms.
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Unilever to work with more female-led startups
The CPG commits to using its size and innovation program to advance diversity in tech and innovation.
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Preparing for brands that talk
With voice assistants, brands are figuring out how to insert themselves into a new kind of conversation and the high-stakes method of search.
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Unilever sees big hiring changes thanks to online games
New analytical partners have automated the interview process and made it more efficient.
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Cannes 2017: Unilever’s Keith Weed charts a course
The CMO tells Cannes Lions attendees his views on audience polarization, views and #unstereotyping.
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Small is the new big (and big is the new small)
TracyLocke's Craig Jenkins on how niche is king, and how marketers can join the party.
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Dove documents moms’ daily experience
To support its new baby product line, the brand delves into the insight that no parent is perfect.
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Ricardo Martin heads to Russia
Unilever's former Canadian VP of marketing discusses his new role leading personal care brands in the developing market.
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Unilever acquires Dollar Shave Club
The CPG giant will get the men's grooming company and its 3.2 million members.
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How Dove is keeping its message fresh
The brand's latest campaign uses real Canadian stories to combat social norms around women's looks.
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Unilever says it’s time to unstereotype
The global CPG company is calling on the industry to address the portrayal of women in ads.
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Getting schooled on shopper marketing
Why Geometry Global and Unilever teamed up on an education program specific to the discipline.
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Hellmann’s guide to sandwich anarchy
A new shopper marketing campaign for the Unilever brand in Quebec enlists Bob le Chef to bring some fun to sandwiches.
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CASSIES Silver: Becel gets baking
The margarine brand had the recipe to counter its declining use.
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Industries team up to drive intelligent packaging use
A new leadership council made up of CPG and packaging executives looks to boost adoption of interactive labels.
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Taking the long view of consumer habits
MaRS's Sue McGill on why brands need to keep sustainability in mind when it comes to their future customers.
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Cannes 2015: Food for thought (Part II)
What Unilever's Keith Weed is making the time to do in Cannes.
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Cannes 2015: Building a better world with branding
Strategy's Mary Maddever on the buzz about cause in Cannes.
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IGA and Unilever cook up a shopper program
Culinary artist Melanie Marchand takes centre stage in the evolving Quebec campaign.
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Shopper Innovation Awards: Dove brings women out of the shadows
In collaboration with Jean Coutu, the brand's "Camera Shy" campaign in Quebec encouraged women to develop a positive self-perception.
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Unilever’s aging hair play
The company deepens its commitment to the category across two mainstream brands, after success with its more premium line.
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Bob finds its new CD
Former Tank CD Stephane Jean will lead creative at the agency, bringing a mix of design and digital expertise.
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Weekend reading: How to train your marketers
Are we on the verge of a talent crisis? CPG marketing experts weigh in on the state of training.
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Canada takes eight spots on Warc 100 list
The Ontario government's "Quit the Denial" campaign was among the Canadian creative to stand out for its effectiveness.
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CASSIES Gold: Hellmann’s stays real
The Unilever brand shed its "junk-in-a-jar" perception with a focus on simple ingredients and real food.
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Young Lions award added to Lions Health
UNICEF and Unilever have partnered with the festival on a new award that will see young advertisers tackle child health issues.
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What builds trust: report
Which CPG tops BrandSpark's annual trust survey with nearly four times as many brands on the list as its nearest competitor?
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Weekend reading: Axe bromances the older gent
How Unilever ditched the bikini babes, toned down the scent and matured its messaging to reach a demo that’s growing up.
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Save-On-Foods rolls out solutions centres
A new multi-brand program hones in on specific occasions, in a bid to woo consumers with its simplicity.
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A peek inside Nexxus’ salon strategy
The Unilever brand is building itself a home and bringing its roots to the fore to tap into the demand for super-premium hair care.
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Public brings in a new CCO
Former Publicis and FCB CD Pat Pirisi joins the company to focus on delivering messages for a good cause.
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Throwback Thursday: strategy in 2007
For our 25th anniversary, we're travelling through time. In '07 catvertising popped up and Canada won big in Cannes.
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Athlete of the year: P.K. Subban’s winning plays
Sit tight, our Brands of the Year will soon be revealed! In the meantime, check out these other buzz-worthy contenders.
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Incubation culture’s big moment
Why brands and agencies are turning to innovative startups to stay ahead of the curve.
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Throwback Thursday: strategy in 1999
For our 25th anniversary, we're travelling through time. In 1999, Rethink launched and brands jumped on the millennium bandwagon.
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Are texting toilet paper rolls on the horizon?
Unilever Global is asking for grand ideas for internet-of-things gear, like smart bathroom products or intelligent packaging.
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Calling all entrepreneurs! Cossette’s got space for you
Why bring in startups? For the Toronto agency, it's all about learning to be more nimble, agile and how to do more with less.
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Sharon MacLeod named a Catalyst champion
The Unilever VP nabbed the honour for her work with Dove and the brand's Women's Interactive Network.
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Unilever’s edge is global, green and digital
Dickie Martin, the CPG co's new VP marketing, brings worldly knowledge to the Canadian market.
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AToMiC Awards: Experiential, getting physical to get attention
From pop-ups to rotting fingers and ghosts, these winning campaigns found new ways to reach consumers.
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Crazy or cool? Axe debuts a pheromone-infused business card
The Unilever brand team worked up a sweat to make these uber-personalized business cards from Union.
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Degree teams with P.K. Subban for TV series
The Montreal Canadiens defenceman is hosting a show on Sportsnet to kick off his year as spokesman for the deodorant brand.
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AToMiC shortlist: part five
The fifth list of finalists reveals potential prize-takers in the experiential category.
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Just cause: the power and need of shared value
HSF's Geoff Craig says now is the time to build partnerships with charities that have a genuine influence.
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Dove’s placebo effect
The Unilever brand's latest viral video attempts to prove beauty woes are a state of mind.
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CASSIES Bronze: Dove mans up
The skincare brand taps former NHLers to appeal to "real men."
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CASSIES Bronze: Knorr answers the eternal question
The Unilever brand addresses "What's for dinner?" by providing everyday meal ideas.
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Sharon MacLeod’s career evolution
As she heads to the U.S., Unilever's Sharon MacLeod talks about her new role, and how the industry has shifted in the past 15 years.
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Axe grows up
The Unilever brand is launching a "Pose for Peace" campaign to empower its socially-conscious target demo.
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Is YouTube really a ‘huge missed opportunity’ for beauty brands?
A media buyer and a marketing exec weigh in on a recent study that suggests influential vloggers are being overlooked.
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Hellmann’s launches Super Bowl campaign
The brand aims to show its use in more than just sandwiches with an in-store push in Quebec that includes appetizer recipes for game day.
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Future technology…today
A look at how the advertising industry is channeling ideas of the future such as flying cars, teleportation and invisibility.
