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Why Hellmann’s deployed a fleet of garbage trucks
Dove shows the ‘beautiful’ courage of frontline workers
Axe lets Raptors fans play like Fred VanVleet
Unilever gives everyday purchases a social impact
In the News
Unilever is investing in its brands amidst price hikes
Strong price action across segments drove Q1 growth, allowing the company to stay competitive in advertising and R&D.
Unilever unveils tighter youth marketing policies
The company will not advertise food and beverages to children under 16, including through influencer content.
Creative Report Card 2022: Dove broadens its expression of ‘Real Beauty’
How this year's top brand adapted its core mission to a new reality.
Marrying sales and sustainability
Several brands are showing that environmental goals and business growth doesn't have to be a one-or-the-other choice.
Amid growing sales, big CPGs remain wary of inflation
As revenue surges and marketing spend increases, Coke, Pepsi and Unilever warned of the impact of inflationary pressures.
Most-read of 2021: Shopper Marketing Report
From new products to new ways to use promo spend, the stories SMR readers were most interested in this year.
Unilever keeps spending behind its brands steady
CEO Alan Jope expects spend to be in line with last year, as the prestige of its brands is helping weather price increases.
Brands begin the process of learning and listening
To advance DEI, some companies are taking slow-but-steady steps to build a culture of understanding within their organizations.
Dove brings its self-esteem messaging to bath time
Taking inspiration from its parent brand, Dove Kids Care aims to make sure children get positive affirmations from the shelf to the tub.
CPGs want consumers to turn the dial on waste
Consumer habits remain a hurdle to mitigating climate change. Here's what brands like Hellmann's and Tide are doing about it.
Unilever ‘heavily’ increasing investment in ‘effective’ marketing
The CPG co reported continued growth in food, hygiene and premium brands in Q3.
Kraft Heinz reports double digit growth in Canada
The CPG is one of several major advertisers that will re-invest marketing spend to drive improvements in the second half of 2020.
Consumerism, climate and coronavirus
Editor Jennifer Horn on the fundamental consumer shifts that are only just beginning.
Unilever keeps doing good
The company celebrates 90 years of fearless leadership and a culture of creativity.
How internships and MBA programs have fared in an unstable job market
As recruitment goes virtual, brands like PepsiCo, P&G and Unilever are viewing interns and grads as vital to their talent strategies.