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Most-read of 2021: Campaigns
From Timbiebs to Tim Bears, Tim Hortons is tapping culture
Tim Hortons launches a second run at Roll Up
Tim Hortons shows camp is more than fun and games
In the News
RBI thinks dinner can drive more growth at Tim Hortons
With an increased ad investment driving growth at the company, it is now looking at places where it can grow share.
RBI plans for a 50% reduction in emissions by 2030
The parent of Tims, Popeyes and Burger King will test more efficient restaurant designs this year and expand new farming methods.
In Brief: Gut (formally) unveils its Toronto office
Plus, H+K adds three major AOR assignments and T1 adds senior experience to its sponsorship team.
Tim Hortons brings its CSR under a unified platform
From the C-Suite newsletter: The QSR wants customers to have a cohesive view of its sustainability, diversity and food efforts.
Post wants more buzz in the cereal aisle with Tims
From Shopper Marketing Report: Trusted brands may be the way to make the most of a category that's starting to wake up.
Loop launches in Canada
Kraft Heinz is among the CPGs testing what consumers want from the sustainable DTC platform, which is eyeing in-store deployments for its next phase.
Most-read of 2020: C-Suite
Pandemic responses and new opportunities in alcohol were the most popular stories from our weekly newsletter for brand leaders.
2020 Brand Holiday Ads: part one
Tim Hortons, Canada Post and Hemisphere address diversity, human connections and the holiday "high."
Tim Hortons names Craft as its new PR AOR
The Toronto agency will lead all PR strategy and execution for Canada's largest restaurant chain.
Tim Hortons to bring Loop containers to restaurants
The QSR joins TerraCycle's circular economy platform, and will pilot reusable, returnable cups and containers in 2021.
A celebration of corporate kindness
How companies like Labatt, Vans, Knix and Endy are easing feelings of isolation through solidarity.
The coffee brands consumers are using at home
Field Agent's research shows Tim Hortons and private label are doing well as the out-of-home coffee market dramatically shrinks.
Tim Hortons hires new head of marketing strategy
Jason Cassidy joins from Yum Brands to help the QSR with its turnaround plan.
The New Establishment: From MD to AD
How Michael Romaniuk’s work ethic and unconventional background put him on Zulu’s (and Canada’s) creative radar.
The 24 hours that changed Tims’ Roll Up the Rim
RBI's Duncan Fulton explains how the QSR tweaked its biggest promotion in response to COVID-19.