Tim Hortons
Company Info
Brands
Ranking 2025
2024 Rank
#75Address:
874 Sinclair Road
Oakville, ON L6K 2Y1
Phone: 905.339.6159
Agency Partners 2025
The Work
Tim Hortons reunites with Ryan Reynolds
Tim Hortons manages to celebrate Canada’s game during Super Bowl LIX
Who dropped it best?
Tim Hortons brings “Greatest Duos” hockey card campaign to Quebec audience
In the News
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Cannes Lions 2025: Rethink, Gut, FCB and Klick earn Lions in Entertainment and Film Craft
Strategy is on the ground in Cannes, bringing you the latest news, wins and conference highlights all week long. Catch ...
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Tim Hortons brings back ‘Roll Up To Win’ cups with new prize partners
Tim Hortons is bringing back the option to physically roll up the rim on its cups for its annual “Roll ...
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IMI survey sheds light on obstacles to brand trust
The number-one purchase driver is trust. However, earning it can be a time-consuming and sometimes impossible endeavour. A recent survey from ...
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Canadian Tire tops ‘most Canadian brand’ poll
Canadian Tire has topped the list of “most Canadian” brands, according to a Harris Poll Canada survey released last week. For ...
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Tim Hortons positions itself as a quick pit stop for Quebecers
Tim Hortons is connecting with Quebecers as a place to “go” this season. As part of the perennially popular “Bye ...
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Tim Hortons and Nutella spot stirs speculation
The brands bring hockey humour to Quebec campaign featuring Montreal Canadiens captain Nick Suzuki.
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How Nutella is boosting its Tims team-up
The brands enter yet another collab, as they both celebrate 60 years in business this year.
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Earnings round-up: Tim Hortons, Maple Leaf Foods and CTC
How some of the country's largest retail and CPG brands fared in Q2.
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People Moves: Tim Hortons names digital VP
Plus, moves at MLSE, U of Manitoba, Edmonton Downtown Business Association and Oakberry.
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Tim Hortons’ next big balancing act
As it celebrates its 60th, the QSR continues to rebuild trust with Canadians by modernizing its brand, while protecting its legacy.
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Marketers on the Move: Paramount promotes marketing director
Plus, changes afoot at Tennis Canada, Tim Hortons, Sephora and Bimbo.
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Industry Moves: Gut opens second European office
Also, Acosta buys Crossmark and Product Connections.
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Molson Coors boasts huge profits and hikes ad spend 6.4%
Also, Tim Hortons parent RBI posts impressive numbers.
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Tim Hortons makes its theatrical debut with musical
The 70-minute show features a collaboration with Roots for wardrobe and merchandise.
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Industry Moves: Edelman hires former Leo Burnett ACD
Plus, Gut adds a new group account director for Tims.
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The most-read of C-Suite 2023
Here's why we declare "adaptability" and "resilience" the words of the year.
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Marketers on the Move: Tims names new VP of CPG
Plus, new hirings at Taste of Nature Canada and Geloso Group.
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Tim Hortons launches a merch shop
The store will sell three new collections and a selection of its most popular CPG coffee items.
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Tim Hortons meets customers where they’ll be this weekend… on a lake
The QSR is heroing its cold menu items to boaters with a "Boat-Thru."
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Why marketers should resist short-term strategies
An ICA report finds quick-fix marketing leads to weaker, less profitable brands.
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2023 AToMiC trends: How to harness starpower
Brands are reinventing the art of collabs and how they partner with celebs and influencers.
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Corner Office Shifts: QSR heavy hitter finds CEO
Plus, a seasoned non-profit sector exec takes top spot at SickKids
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Most-read of 2022: Brand
From CMO strategies to privacy scandals and price disputes, here are the stories readers were most interested in.
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Most-read of 2022: Shopper Marketing Report
From changes in the loyalty space to the latest product innovations, here are the stories readers were more interested in.
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Tim Hortons brews up Nespresso capsules for retail
The brand is innovating into one of the fastest growing segments of the coffee market.
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Cannes 2022: Gut and Rethink win Bronze in Entertainment
"Timbiebs" won in Music, while YWCA's call-out of a double standard won in Sport.
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Tim Hortons’ app ruled to have violated privacy laws
An investigation by four privacy commissions took issue with how the QSR treated location data, issuing a warning that brands "can’t spy on customers just because it fits in your marketing strategy."
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Tim Hortons goes with coffee for new Justin Bieber collab
"Biebs Brew" not only aims to replicate last year's success, but ties back to the QSR's "Back to Basics" strategy.
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Brand collabs: How much is too much?
From the C-Suite newsletter: Is the tactic still "cool" now that mainstream brands are flocking to the trend?
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How Tim Hortons is sticking to basics while pursuing new opportunities
The QSR gave a glimpse into its investment priorities as its performance continues to boost fortunes at parent company RBI.
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Tim Hortons celebrates mobile ordering for Roll Up to Win
This year's contest uses a massive prize pool and bonus rolls in another effort to have the contest drive digital adoption.
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How Tim Hortons is driving trial for its new ice cream
The QSR's latest foray into grocery is positioned around indulgence and it's looking for packaging to attract a premium buyer.
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RBI thinks dinner can drive more growth at Tim Hortons
With an increased ad investment driving growth at the company, it is now looking at places where it can grow share.
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RBI plans for a 50% reduction in emissions by 2030
The parent of Tims, Popeyes and Burger King will test more efficient restaurant designs this year and expand new farming methods.
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In Brief: Gut (formally) unveils its Toronto office
Plus, H+K adds three major AOR assignments and T1 adds senior experience to its sponsorship team.
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Tim Hortons brings its CSR under a unified platform
The QSR wants customers to have a cohesive view of its sustainability, diversity and food efforts.
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Post wants more buzz in the cereal aisle with Tims
From Shopper Marketing Report: Trusted brands may be the way to make the most of a category that's starting to wake up.
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Loop launches in Canada
Kraft Heinz is among the CPGs testing what consumers want from the sustainable DTC platform, which is eyeing in-store deployments for its next phase.
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Most-read of 2020: C-Suite
Pandemic responses and new opportunities in alcohol were the most popular stories from our weekly newsletter for brand leaders.
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2020 Brand Holiday Ads: part one
Tim Hortons, Canada Post and Hemisphere address diversity, human connections and the holiday "high."
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Tim Hortons names Craft as its new PR AOR
The Toronto agency will lead all PR strategy and execution for Canada's largest restaurant chain.
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Tim Hortons to bring Loop containers to restaurants
The QSR joins TerraCycle's circular economy platform, and will pilot reusable, returnable cups and containers in 2021.
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A celebration of corporate kindness
How companies like Labatt, Vans, Knix and Endy are easing feelings of isolation through solidarity.
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The coffee brands consumers are using at home
Field Agent's research shows Tim Hortons and private label are doing well as the out-of-home coffee market dramatically shrinks.
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Tim Hortons hires new head of marketing strategy
Jason Cassidy joins from Yum Brands to help the QSR with its turnaround plan.
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The New Establishment: From MD to AD
How Michael Romaniuk’s work ethic and unconventional background put him on Zulu’s (and Canada’s) creative radar.
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The 24 hours that changed Tims’ Roll Up the Rim
RBI's Duncan Fulton explains how the QSR tweaked its biggest promotion in response to COVID-19.
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Tim Hortons changes Roll Up the Rim plan due to COVID-19
Coffee QSRs are halting orders made with reuseable mugs, throwing a snag into Tims' attempt to modernize the contest.
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Tim Hortons ‘modernizes’ Roll Up The Rim to be more sustainable
The QSR is looking to reverse the fortunes of its flagship promotion while also pushing customers to register with its loyalty program.
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Tim Hortons hires McDonald’s marketer as CMO
The QSR names 15-year Golden Arches veteran Hope Bagozzi to its leadership team in Canada.
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Strategy’s Most Read of 2019: Brands
The campaigns and brand-side news that got the most attention from strategy readers this year.
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Strategy’s Most Read of 2019: C-Suite
From Canadian Tire's brand win to P&G's cost-cutting strategy, these are the stories that reached corner offices this year.
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Strategy’s most read of 2019: Shopper Marketing Report
The most eye-catching shopper stories from the last year.
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Corner Office Shifts: Tim Hortons, Sleep Country, Birks Group
A round-up of senior-level executive changes you may have missed.
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2019 Small AOY Silver: 123w pitches its best players
How a top-heavy creative director structure has helped the Vancouver agency hit major runs with clients big and small.
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Tim Hortons partners with SkipTheDishes in the GTA
The QSR chain adds Toronto to a list growing list of Canadian markets offering home delivery.
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A look at Tim Hortons’ yearlong turnaround
Could the opening of a new innovation cafe be the next big step in the coffee chain's revitalization efforts?
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Brands catch Raptors fever
How brands across Canada showed support for the team ahead of the first game of the NBA Finals yesterday.
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Innovation Monitor: Tim Hortons adds Beyond Meat to its menu
What the coffee chain's trial run means for the future of plant-based meat alternatives.
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Could a loyalty play put Roll Up the Rim back on track?
Tim Hortons' decades-old contest missed expectations, but a more digital- and data-led approach could give it a shot in the arm.
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2019 SIA Awards: Brands pay it forward
Here's how giving back paid off for Kraft Peanut Butter, Dove, Dempster's, Tim Hortons, Uber, YWCA and SickKids.
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Tim Hortons launches loyalty program
The Tims Rewards program is offering free food and beverages to members after every seventh visit.
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Tim Hortons moves closer to settling franchisee lawsuits
The proposed agreement includes having a franchisee advisory board review spending from its advertising fund.
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Tim Hortons expands retail product lineup
A bar inspired by the "double-double" will be sold alongside new instant and ready-to-grab beverages.
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Strategy’s most read of 2018: C-Suite
Here are the stories that caught the eye of senior marketers this year.
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Up to the Minute: A wave of hires, promotions at Tank
Plus, experiential shop XMC names partner and EVP, and Idea Rebel lands work with the NBA.
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Tim Hortons expands offering with kids menu
Timmies Minis have "quintessentially Canadian" packaging, kid-friendly entrees and an activity book instead of toys.
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Behind the 2018 New Establishment: Brand winners
Telis Carayannakis and Aidan Shankman are recognized for their pioneering feats.
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The New Establishment: Aidan Shankman brings Tim’s to life in the grocery aisle
Tim Hortons' 27-year-old senior manager of marketing operations was key to bringing the QSR brand to the grocery space.
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Brewing up emotion still king for ex-Tim’s CMO
Telling moving brand stories is as relevant today as it was in the '90s, say Upstream's Bill Moir and Paul Wales.
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Tim Hortons to launch in China
The latest chapter in the QSR's international expansion will see a planned 1,500 locations open in the country over ten years.
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RBI is focused on growth, says its new CCO
Stepping into the role, former FGL Sports president Duncan Fulton explains where the company is headed.
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Tim Hortons among the top global food chains
BrandZ's annual ranking of the world's most valuable brands finds the coffee chain sitting comfortably in the top 10 Fast Food list.
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Tim Hortons takes coffee-centred approach under new CMO
Burger King's former global CMO Axel Schwan discusses the new campaign and its focus on the brand's coffee-making process.
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How Samsung won back consumer trust
Experts weigh-in on the electronics co's rise in brand trust surveys, and offer insight on how Tim Hortons can replicate its success.
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Tim Hortons’ reputation falls sharply in annual survey
Google once again topped the list of most admired companies, while Samsung got the largest bump in the rankings.
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Tim Hortons to invest $700 million in store renos
The announcement comes amid a recent slowdown in sales for the RBI-owned restaurant chain.
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Check it Out: Tim Hortons sets up a coffee date
The QSR orchestrated a stunt to show that getting to know your neighbours is easier than you think.
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Marketing C-Suite’s most-read stories of 2017
The stories that caught readers' attention and the senior-level appointments that made waves.
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Tim Hortons named most authentic Canadian brand
Cohn & Wolfe adds Canadian consumers to its global 200-brand study for the first time.
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Which causes remain key to Canadians?
New Ipsos data suggests shoppers are keeping an eye on charitable deeds throughout their relationship with a brand.
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If brands were people…
We surveyed consumers about which brands are the best companions for certain social activities.
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Tim Hortons is going to Spain
Parent company Restaurant Brands International continues its international growth strategy.
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Tim Hortons debuts mobile order and pay
Following reports, the service is now available for some locations, as the QSR looks to stay competitive.
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Your last minute look back on Canada 150
From redesigned cash to stunts full of cheese, here are a few final additions to this year's roster of celebratory campaigns.
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Marketing money spurs Tim Hortons class action suit
After broad marketing layoffs, a group of franchise owners alleges RBI is misspending the brand's marketing fund.
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What makes a brand valuable?
RBC, TD, Tim Hortons and Lululemon all saw their brand value climb in BrandZ's annual report.
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Insights for the Week: Apologies can be effective
Plus, why cause marketing doesn't need to shy away from the creative approaches of bigger brands.
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Is honesty a brand’s best policy?
From Tim Hortons to "The Worst Hotel in the World," brands are responding to the times and fessing up to flaws.
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Tim Hortons bucks the brand value trend
The coffee chain stands out among QSRs showing declines, according to a new ranking report.
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How to gain (or lose) influence
Ipsos' Steve Levy shows what makes or breaks an influential brand in Canada.
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Brand Finance reveals this year’s most valuable brands
The big banks and telcos still dominate the top 10 of the annual ranking.
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Tim Hortons is heading to Mexico
The move follows the coffee chain also announcing plans to expand in the U.K. and Philippines.
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Up to the Minute: New wins for DAC and UM
Plus, Garnier's new PR shop and more news you may have missed.
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Consumers love Starbucks’ holiday cup most
A new survey examines how consumers feel about coffee shops' increasingly important festive cups.
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Tim Hortons to expand to U.K.
The brand's global growth plan continues as it announces a foray into Europe.
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Check it out: A pretty sweet Timbit
Tim Hortons unveils the latest (adorable) chat between Kevin Pillar and a future baseball star in its "Timbits Talks" series.
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Tim Hortons names a new president
Former finance head Sami Siddiqui takes the role as David Clanachan becomes chairman at RBI Canada.
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Scotties adds coffee to the package
The Kruger brand partnered with Tim Hortons and receipt-reading tech Snipp in a back-to-school promo.
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Tim Hortons heads to Southeast Asia
Following a master franchise model that's proven successful for Burger King, the coffee chain is entering the Philippines.
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BrandZ unveils its top 100 list
Disruption and innovation are leading brand value, both in and outside of the tech category.
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Check it out: Tim Hortons relives some memories
Tim Hortons focuses on emotional connections by bringing back the "Every Cup Tells A Story" tagline.
