Telus
Company Info
The Work
Telus launches online resource to bolster gamers’ health
Why Telus is looking to make student life ‘better than imagined’
Public Mobile offers consumers a ‘wake-up call’
Telus touts the new iPhone through animal headbangers
In the News
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View from the C-Suite: Lisa Mack on how Telus is building brand affinity
Focusing on purpose has helped Telus thrive in a challenging time.
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Telus illuminates Lunar New Year by shining light on a traditional Red Packet
A collaboration with Canadian artist Paige Jung helps the brand connect to culture and communities.
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2023 Agency of the Year Gold: Rethinkers don’t believe in the status quo
In true fashion, the agency likes to work with clients that are equally obsessed with living their values.
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How Telus is advancing reconciliation
From C-Suite: The company is working with Indigenous practitioners, and not just for Indigenous-focused projects.
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In Brief: Telus promotes senior marketer in Quebec
Plus, Eataly names ex-Benetton vet as North American CEO and Nestle promotes head of coffee brands.
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Telus brings Rethink, Carat and WPP onto its agency roster
The telco adds new partners to work on different lines of business and modernize elements of its marketing.
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Telus issues RFPs to add depth to its agency roster
The&Partnership will still handle strategy and creative for its masterbrand and mobility, but the telco is adding new partners to meet other demands.
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Study: Work productivity is up despite ‘quiet quitting’ concerns
Plus, employees are beginning to value well-being over flexibility.
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Column: How to drive social change (the right way)
Level5 Strategy principal Laura Richard explains three issues plaguing business-and-cause integration.
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Strained workplace relationships add to mental health difficulties
Report: Nearly half of respondents said a changing culture increased levels of distrust.
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Report: How workplace culture affects mental health
From the C-Suite newsletter: Many Canadians report a gap between the culture their office claims to have versus reality.
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Who is Jill Schnarr and what is she doing at Telus?
In just 16 months, the chief of everything related to brand and social innovation helped move perception scores up five points.
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Most-read of 2021: Magazine
The most-read features from our print edition range from big award wins to how companies are handling fundamental shifts in the way the world works.
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Telus hires Rob Daintree to market home solutions
The former WestJet marketer brings his expertise to a portfolio that includes internet, TV and online security.
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2021 Brand of the Year: Telus makes the future friendly
How the telco is putting its technological prowess to work solving critical human needs.
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Telus makes a social promise about the future
A new platform aims to better reflect the company's investments outside of telecommunications and purpose-driven work.
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Most-read of 2020: Magazine
The most popular stories from our print edition include features on companies like Bell, Telus, Sobeys and Knix, plus how brands are adapting to a gender-fluid future.
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Long live Telus and its critters
How standing by its brand for two decades paid off in ROI and built a future-friendly foundation for the company's evolution.
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Up to the Minute: Telus buys an AI company
Plus, Aphria enters U.S. market through craft beer and A2C adds to its board.
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Do disabled consumers get worse customer service?
A CRTC secret shopper program for telcos shows satisfaction was high overall, but revealed some troubling disparities.
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Telus hit with Ad Standards complaint over price claims
The industry watchdog found an ad about the "myth" of high Canadian wireless prices could mislead consumers.
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The innovation playbook
Editor Jennifer Horn on how slow-moving laggards can set the pace to become a leader in disruption.
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The New Establishment: Fostering inclusion at Telus
How this year's Brand winner Danica Nelson is driving results and diversity at the telco.
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The Innovation Roadmap
L'Oreal, Telus and RBC's investment strategies offer lessons on how to lay the groundwork for innovation.
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Cannes 2019: A Bronze in Music for The&Partnership
There was only one Canadian win in the three Entertainment categories, but jury insights show where the bar has been set.
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Cannes 2019: Canada gets eight mentions in Craft and Entertainment Lions
Jam3, Grey, Leo Burnett and Lg2 are among the shops to add to their shortlist tallies.
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Telus names new dedicated agency as PR AOR
The telco picks The Pack (comprised of staff from National and Cohn & Wolfe) to handle the assignment.
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Telus and Koodo launch on Google Assistant
The telco expands its account management options to a new voice platform.
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Amazon launches Alexa in Canada
How local brands are working with Amazon's AI assistant now that it has officially arrived.
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Telus launches connected car platform
Drive+ is the latest offering from a telco to bring connected capabilities to almost any vehicle.
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The&Partnership, Cossette strike partnership on Telus
A dedicated team pulling talent from both agencies will handle creative, digital and media work for the brand.
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Telus assembles a team of storytellers
The telco moves into online docs that highlight the social causes it champions.
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Not all disaster support efforts are created equal
IMI research looks at Fort McMurray relief efforts to see what makes a brand response feel authentic.
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Reaching for reconnection
Consumers are looking to switch off and live more "real" lives - and brands are listening.
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Telus’ new year fitness plan
The telco uses a digital campaign to drive potential fitness tech buyers to its Learning Centre locations.
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The&Partnership adds to leadership team
Jack Shute has joined as partner and business director, leading the Vancouver office and its Telus work.
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Darren Entwistle leads Telus again
Entwistle takes back the president and CEO position from Joe Natale, who took over in May 2014.
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Showing mom some love
Brands like Tassimo, Sport Chek and Blacks want to move you to tears this Mother's Day, while Telus tickles your funny bone.
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Vision7 sets up camp
Dare Toronto has been relaunched as Camp Jefferson, with a nimble, integrated mindset led by Peter Bolt.
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RentMoola’s rewarding partnerships
The rent payment service is partnering with big brands like Rogers and Uber, and getting in on the group buying game.
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Stop telling me to be good
Public's Phil Haid on why awareness isn't enough and why when it comes to CSR, you have to engage.
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Up to the minute: DDB gets more milk
Plus: a new Cohn & Wolfe VP, a global media agency launches, and the other stories you may have missed this week.
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Taxi continues promotion spree
The agency promotes seven into senior positions, including Jack Dayan to VP, head of strategy in the Vancouver office.
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Tank pulls in a dozen new hires
The Montreal agency adds Christian Ayotte and Marty Martinez as CDs, as well as a slew of account staff.
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Turning off and getting personal
In the final part of JWT's Trend Report, we check out the need to de-tech and the creepy factor of predictive personalization.
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Are you entertaining?
Part one of JWT's Trend Report finds Canadians are slow to embrace shopping anywhere, but really (really) want cool experiences.
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Pound & Grain lands in Toronto
With more RFPs coming out of Toronto and more clients with national footprints, the Vancouver shop opens in the Big Smoke.
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Taxi bolsters senior ranks
The WPP agency is hoping to kick the year off right, promoting six men into leadership roles.
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Happy holidays adland!
Strategydaily is closing shop until Jan. 5, and to bid y'all adieu here's our holiday greeting written 'specially for you.
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Taxi to restructure in 2015
The loss of Telus continues to affect the agency, with changes at the exec level that have resulted in the departure of Nancy Beattie.
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Throwback Thursday: the news of the year
We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.
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Check out marketing’s ‘Most Powerful Women’
Execs from Unilever and Kruger will pick up awards alongside 98 other women at tomorrow's WXN event.
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Time to profit from good
Public's Paul Estey says don't be ashamed, social good should be smart business.
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Throwback Thursday: strategy in 2011
In '11, Swiss Chalet had its own TV channel, Vonk and Kestin went swimming and we obsessed about location-based marketing.
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Throwback Thursday: strategy in 2006
For our 25th anniversary, we're travelling through time. In '06, Kraft got a new groove and marketers battled their own orgs.
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Frazer Jelleyman departs Taxi
The former CCO has left his role at the agency to head home to his native U.K., with chairman Paul Lavoie stepping into the position.
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Taxi Calgary shuts its doors
Work from that office will now be handled by Vancouver, with 12 staff members laid off between the two locations.
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Low awareness for WorldPride sponsors: study
Only 17% of the population could name a sponsor for this year's celebration in Toronto, with TD coming out on top.
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Taxi picks up BC Hydro
After losing long-term client Telus, the Vancouver office adds the Crown corporation to its roster.
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Vision7 owners open possibility to sell North American assets
Mill Road Capital is exploring "strategic alternatives" for the company, which owns Cossette and Dare.
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Telus names The&Partnership AOR
After 18 years, the telco has moved its accounts from Taxi to the global agency holding company, while an unnamed Vision7 shop will get the Koodo account.
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Telus installs a World Cup games at Toronto’s urinals
A urine-activated experiential installation? The company is banking on the stream of soccer fans to promote the company's LTE network.
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TD named Canada’s best brand: study
RBC, Scotia and Tim Hortons also topped the biennial Interbrand study, while former heavyweight Blackberry dropped off.
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McDonald’s takes top Cause + Action honours
With work by Cossette, the QSR is the overall winner of this year's awards celebrating brands' great cause marketing campaigns.
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Cause + Action Awards: Telus critters find love
The telco inspired Canadians to support WWF-Canada with plush pandas and Twitter-powered vending machines.
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AToMiC shortlist: part four
In the fourth list of finalists, strategy reveals potential prize-takers for the best digital and broadcast programs.
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CASSIES Bronze: Telus makes a TV play
The telco introduces "Danny the installer" to get more consumers on board with Optik TV.
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AOY Silver: Taxi’s customized ride
The agency claims the Silver AOY prize for work for Boston Pizza, Canadian Tire, Kraft Dinner, Mio and Snuggle.
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The future of offices
From telecommuting to co-working, companies such as Unilever, Telus and Coca-Cola are part of a trend in corporate Canada toward creating space-saving workspaces.
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Canada’s winning Young Lions and Marketers
The Canadian teams took Silver in Young Lions Film and Bronze for the Young Marketers in Cannes.
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Young Lions and Young Marketers winners announced
The winners of the Globe and Mail-sponsored Canadian awards were announced this afternoon at the CMDC conference.
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Celebrity CD wish list
From Carly Rae and Telus to Ryan Gosling and Guinness, we dream up some potential celeb-brand pairings.
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Telus connects with youth through We Day
The telco has signed on as co-title sponsor of the youth event series and is activating with a round of social media promotions and a cause marketing campaign.
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Telus gives where it lives
The telco's "TV for Good" and "Phones for Good" campaigns trigger a $100 donation to a local community cause for every new customer.
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First on the scene
Gone are the days when an oversized cheque and a handshake were all brands had to offer in the wake of a community crisis. Brands like Canadian Tire and Telus are learning how to dig deep, mobilize quickly and get to know their communities.
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Stops, starts and changes: Telus gets touchy at Laval store
In this edition of our monthly column, we round up some stops from Zellers and Whole Foods, a start from Club Monaco and some changes from Telus and Target.
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CASSIES Bronze: Telus goes pink
A Facebook campaign by Taxi Toronto raises money for breast cancer while building sales.
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Telus makes a merry connection
The mobile co has launched a contest connecting Facebook fans with in-store customers and gifting them with prize packs.
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Telus wins hearts with critters & causes
Anne-Marie LaBerge is making the future friendly by putting people first.
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AOY Bronze: Taxi revs its engine
The agency drives into third place with its work for brands such as Canadian Tire, Burger King and Telus.
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MAOY Silver: Media Experts stays ahead of the curve
The agency flies into second place, with a Silver for its work with brands like WestJet, Telus and Mini.
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DAOY Honourable Mention: Taxi’s big digital fares
Taxi rounds out the top five in Digital Agency of the Year with work for Telus, Canadian Tire and Microsoft.
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When Telus met Bixi
Although the telco became a sponsor for the bike-share program this year, a connection was formed back in 2009.
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Telus gets smart about smartphones
Telus gets smart about smartphones
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Surprise
TELUS Mobility - Surprise, TAXI
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Pigs Behaving Badly
TELUS Mobility - Pigs Behaving Badly, TAXI
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Bored
Telus - Bored, by Taxi Advertising & Design
