OMD
Company Info
Award-Winning Talent 2025
The Work
McDonald’s nabs global menu favourites for new LTO
How McDonald’s Canada is reshaping a seasonal offering into a summer ritual
McDonald’s says The Grinch is a cinch when it comes to mass meal appeal
Ronald McDonald House tells story of Alberta family forced to drive hours for care
In the News
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Bubly looks to keep the smiles coming with giveaway promo
Bubly is unveiling its first-ever national “Crack a Golden Smile” promotion to coincide with the onset of summer. Prizes include coupons ...
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Why McDonald’s tipped its Stetson to producers
At the Calgary Stampede, the QSR is using cowboy romanticism to help bring back its Western BBQ Quarter Pounder.
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Quaker wants to show it’s there for its customers’ big days
The PepsiCo brand launched a photo exhibition that highlights 100 real-life stories.
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MOY 23: Jess Spaulding roots PepsiCo brands in culture
The CMO has infused emotion and purpose into the CPG's flagship brands.
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Pascal Siakam gets all dressed in Ruffles gear
PepsicCo Foods' 'Cut Different' is an LTO team up with the Toronto Raptor star.
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KFC-flavoured Ruffles are back by popular demand
From Shopper Marketing Report: The collaboration is being promoted through a combination of social and point-of-sale.
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Pepsi at 125 is timely and timeless
Though the brand belongs to the entire world, here at home it remains resolutely Canadian.
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BC Children’s Hospital Foundation hopes a small idea gets big
A new campaign builds on the insight that many little actions can combine into an outsized impact.
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McDonald’s is curating a pop-up to mark its contributions
The Gallery of Little Big Things in Toronto is the brainchild of the QSR's Impact Team.
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Ruffles and KFC aim for hype with limited-time pairing
The two legacy brands are looking to surprise consumers with a snack team up.
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The ROM’s new work is a stark departure from typical museum marketing
The institution's campaign from BHLA positions itself around not only having all the answers.
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Mercedes-Benz consolidates with Omnicom
The holding company plans to create a new team to begin work in 2022, moving creative away from Publicis Emil.
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Cannes 2021: Canadian shops pick up 33 more shortlist mentions
Thirteen agencies are in contention for awards across the Design, Outdoor, Print & Publishing and Media categories.
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More Rewards pledges more support for sports
Save-On-Foods' loyalty program is funding local athletes to help its brand stand on its own and grow outside of grocery.
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2020 MOY: Ted Lalka sets the stage for Subaru
How the long-time marketer leaned on messages of safety and trust during a year of reckoning.
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Lay’s hopes its new look pops on shelf
PepsiCo has changed the logo and packaging for the first time in 13 years, with a focus on flavour and home grown ingredients.
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McDonald’s goes back to the farm
The QSR talks to young ranchers to show that supporting Canadian farmers and sustainable food sourcing are one and the same.
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BC Dairy helps itself by helping food service
The industry association shows new pairings and occasions to reinvigorate an important line of business.
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Who is in the running for 2019 Media Agency of the Year?
The next shortlist for this year's gala covers shops that were tops in buying and planning.
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Ronald McDonald House brings back its appreciation campaign
The McDonald's-affiliated charity re-launches its thank-you card effort from 2015 after introducing new ways to give.
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Media AOY Silver: OMD Canada amps up solution arsenal
CEO Cathy Collier says the media agency is focused on making "better decisions faster" this year and beyond.
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Cossette repeats as Agency of the Year
The agency's third win in a row came with additional prizes in the Design and Media categories.
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Up to the Minute: McMillan acquires Fancy Boys
Plus, Clear Motive renews with Honda and Valvoline, Google unveils AMP Stories and more news you may have missed.
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2018 MOY: Building the new SickKids
How Lori Davison's passion for brand strategy is helping the foundation take on its most ambitious goal ever.
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2017 Agency of the Year winners
A look at the insights that drove success for this year's top shops.
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Agency of the Year 2017: The smarts behind Silver
How JWT, Rethink, Bimm, OMD and The Colony Project turned big ideas into AOY wins.
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Here are your 2017 Agency of the Year winners
Cossette repeats as Canada's top agency, while Leo Burnett takes Gold in the inaugural Design category.
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Media roundtable: Facing the pace of change
Media agency leads and brand execs gathered to discuss change and competition in the industry.
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AToMiC 2017: Selling products with new products
WD-40 and Doritos designed new merchandise for holiday contexts.
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Canada cracks top 10 on Warc 100
Leo Burnett, Cossette and Grey are among the many agencies that contributed to this year's ranking.
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Embracing risk in innovation
Four industry experts offer insights on what's actually worth pursuing and how to do so effectively.
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Buy your tree from Bacardi
A pop-up Christmas tree market aims to build a connection between the rum brand and the holiday season.
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M&M Food Market figures out the holidays
The revamped retailer positions itself as a destination for the hectic time of year.
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MAOY Silver: OMD plans for content
The launch of its Alternator division gave the agency a new content play that's integrated into media plans.
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Reitmans returns to denim
The retailer brings back Meghan Markle for a new fall campaign that's all about the right pair of jeans.
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Check it out: Plus size, minus the stereotypes
Two Reitmans-owned retailers launch campaigns aimed at positioning themselves as democratic fashion choices.
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Tourism Nova Scotia employs some intrigue
The province highlights its lesser-known aspects to stand out from competing destinations.
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M&M Meat Shops rebrands
The brand changes its name to "M&M Food Market," along with refreshing its stores and packaging.
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Doritos Ketchup is the new rose
The brand is hoping people will fall in love with its chip bouquet this Valentine's Day.
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M&M Meat Shops revamps its brand
The Canadian legacy brand has chosen Cossette to lead its first mass campaign in eight years.
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Penningtons’ new attitude
The plus-size clothing retailer repositions to be an advocate for size acceptance.
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Campbell takes soup into the new age
In its 85th year, the CPG co is rolling out new products and targeting a younger crowd, but will millennials warm to it?
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Campbell’s relaunches Healthy Request
A new campaign for the line of soups is part of the CPG co's overall plan to be more transparent.
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Employees in ads: what could go wrong?
Here's what brands should consider before giving their staff the spotlight.
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Enercare sings a new tune
The former Direct Energy is selling "perfect harmony" as part of its rebranding effort with its first-ever TV spot.
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Where would McDonald’s be without farmers?
The QSR's new campaign takes the Canadian products out of its food to show the importance of its local sourcing.
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Shomi joins Torontonians for a pint
Rogers' streaming service looks to reach festival-goers taking a break in Toronto's pubs during TIFF.
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It’s all about the little things for Mitsubishi
Featuring 102 pieces of micro-content, a new campaign showcases all the changes in the latest Outlander.
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RW&Co. puts on a (stylish) game face
The retailer teams up with P.K. Subban and his family to score on its suit line.
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McDonald’s beefs up for summer
The brand uses Calgary Stampede cowboys to add some authenticity to its new "Mighty Angus" burger.
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Cossette wins SickKids account
The account moves to the agency after a long-term relationship with JWT Canada.
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Red Urban wins Subaru
The agency picks up the account from DDB after a 14-agency review, and will handle national and dealer association advertising.
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Crispy Minis’ big moment
Why the snack brand is finally getting some marketing support and touting its gluten-free status.
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Check it out: McFlurry’s Canadian roots
A new spot celebrating the treat's birthday also reminds us where it was born.
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Up to the Minute: Corby’s new social AOR
Plus: New leadership in PR, Relevention rebrands, Starcom's new CEO and other news you may have missed.
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In defence of the flyer
ShopperDDB's Jason Dubroy on why you should consider leveraging that age-old channel.
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RW&Co. suits up
Hoping to fill a gap in the mid-range fashion world, the retailer turns its attention to workwear.
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Up to the minute: Toronto’s newest agency
Plus: Match's new EVP, a former KBS president finds his new role and more new you may have missed.
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CASSIES Silver: McDonald’s shows its skinnier side
To boost sales of the decades-old Egg McMuffin, the QSR highlighted its lower-than-expected calorie count.
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CASSIES Bronze: Canadian Blood Services turns people into heroes
To engage young people, the “One Hero” campaign brought the target market into an immersive comic-book world online.
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Check it out: HBO maps out an activation
A takeover of Union Station is immersing new viewers and old fans alike in the world of Game of Thrones.
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Creating for the next generation
Media cos are venturing into the over-the-top video playground and hoping advertisers will join the game.
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Who’s that in the driver’s seat?
Consumers can get picked up in an Infiniti car by a pro driver as the brand tries to alleviate purchase pressure.
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Agency of the Year: in pictures
Check out the top shots from last week's AOY gala.
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MAOY Gold: OMD turns up the heat on tech
A recap of the returning winner's big year: including the addition of a new tech-focused division and a data-driven planning model.
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Lowe Roche picks up an IPA Award
The Toronto shop has won an effectiveness trophy for its work for the Heart and Stroke Foundation.
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Milking the cooking experience
The Strategic Milk Alliance hopes to tantalize your taste buds with a new digital cooking show.
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Milking your mind
The Strategic Milk Alliance wants to delve into your head and tell you what you're craving.
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Pure Leaf brews up tasting campaign
PepsiCo's new natural iced tea brand is setting up unique sampling environments across the country.
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Three nods for Canada in PR and Creative Effectiveness
Campaigns for McDonald's, Tourette Syndrome Foundation of Canada and Canadian Tire stand a chance at winning a Lion on Monday.
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Marketers of the Year: Ian MacDonald puts AutoTrader’s digital foot forward
Using creativity and analytics, the director of marketing tackled sensitive PR issues, navigated a thorny path to online and built a rich customer review platform.
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Photos: Agency of the Year 2013
A look at this year's recipients of the Media, Digital and Agency of the Year awards, revealed at an industry event Nov. 5.
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2013 Agencies of the Year
John St., OMD and Tribal Worldwide take home top honours in this year's awards, plus find out who snagged Silver, Bronze and Honourable Mentions.
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Subaru Canada launches an Impreza duel
The carmaker is relying on a heavier than usual investment in 60-second TV spots to showcase the driving experience of the new models of the vehicle.
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Brands of the Year: McDonald’s reconnection play
The legacy brand revamps its image through digital, premium foods and a new look.
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Scotiabank AIDS Walk for Life keeps it simple
The organization is launching a multi-platform PSA campaign that drives home how easy it is to support the cause.
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Vancouver Police Foundation sells its shades
The organization is raising money by letting civilians purchase the police force?s legendary eyewear.
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Ontario catches the McLobster
McDonald's is bringing the sandwich out of Atlantic Canada for the first time with a TV and OOH campaign.
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Strategic Milk Alliance channels childhood memories
The dairy producers' organization is leveraging TV spots and a social media contest to reconnect adults to the behaviour of drinking milk.
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Shopper Innovation Awards: Global adaptation
Dove wins Silver for making real women famous, and Bronze for recruiting real hair stories. Depend also picks up Bronze for getting Canadians to try it on.
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Shopper Innovation Awards: Path-to-purchase
Doritos gets Jacked for the Gold and Fruite teams up with an animated movie to win Bronze.
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Lay’s asks Canucks for a flavour
The brand is bringing its "Do Us a Flavour" contest to the market, inviting consumers to generate ideas for a new chip flavour and promoting it with a TV, radio and online buy.
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McDonald’s brings ‘Your Questions’ to the Super Bowl
The fast food co. will debut the TV spot "One at a time" in the first quarter of the big game.
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Music makes BC Dairy cows happy
The non-profit has created a contest asking consumers to make music that will entice cows to produce more milk.
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BC Hydro mobilizes its efforts
The organization has engineered a travelling modular home with a kitchen and bathroom to educate consumers about smart power consumption.
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McDonald’s speaks candidly
The brand takes its "Our Food. Your Questions" campaign national to inform Canadians of its transparency initiative.
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The BC Egg Marketing Board gets fired up
The organization unveiled a life-size fire truck made of egg cartons to demonstrate the impact of cross-border egg shopping between BC and the US.
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McDonald’s Canada employees boast twinkle toes
The QSR's employees are the stars of a new TV spot that has them performing a dance choreographed by a judge from So you Think you Can Dance Canada.
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Subaru scorches the earth in new campaign
The car co is targeting tech-savvy men with a new digital spot to launch its Subaru BRZ.
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Manulife creates an unsettling scenario
The insurance co is differentiating by targeting a younger audience with a campaign that hits home for people with children.
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The Canadian Olympic Committee shows off our athletes
The committee has unveiled a mutli-platform campaign that demonstrates the journey athletes take when preparing for the Games.
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Visa sets off a social cheer
The brand has created an application that asks Olympic fans to cheer for Visa sponsored athletes on Facebook.
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DDB wins BC Egg Marketing Board
The Vancouver-based agency will work with new media agency of record OMD to create a campaign in the fall.
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Mitsubishi offers electric car therapy
The car co is targeting consumers who are wary about potential shocks from driving an electric car with a new campaign.
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The Toronto Blue Jays are ‘Ready’
The baseball team's VP marketing talks about its new campaign, and targeting young fans through social media.
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Visa shares your playoff pain
The credit card co launches a TV and digital campaign for those whose favourite NHL teams didn't quite make the cut.
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Tropicana introduces its orange growers
The PepsiCo brand has launched a TV and print campaign that peeks behind the groves to reveal the talent behind its goods.
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Doritos is spreading the madness
The PepsiCo brand is using its recent Super Bowl spot to drive Canadians to participate in its "Mad for Doritos" challenge.
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Autotrader.ca launches a refreshing campaign
The used car site speaks to a younger audience to change consumer perception of the brand.
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DDB wins Trader Corporation
The agency and media co OMD Canada are responsible for relaunching the brand's Autotrader.ca site.
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Playing with Fido ‘After Work’
The telco brand lets the dogs out to go snowboarding in its latest ad campaign.
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Nissan Canada opens its virtual doors
The auto brand has created a YouTube showroom to entice consumers to further research its cars.
