McDonald’s and Raptors put their mascots head-to-head
The COC shows anyone can embody Olympic values
SickKids creates a “Brave List” to support its gifting program
McDonald’s makes Monopoly exciting by making it easy
In the News
The ROM’s new work is a stark departure from typical museum marketing
The institution's campaign from BHLA positions itself around not only having all the answers.
Mercedes-Benz consolidates with Omnicom
The holding company plans to create a new team to begin work in 2022, moving creative away from Publicis Emil.
Cannes 2021: Canadian shops pick up 33 more shortlist mentions
Thirteen agencies are in contention for awards across the Design, Outdoor, Print & Publishing and Media categories.
More Rewards pledges more support for sports
Save-On-Foods' loyalty program is funding local athletes to help its brand stand on its own and grow outside of grocery.
2020 MOY: Ted Lalka sets the stage for Subaru
How the long-time marketer leaned on messages of safety and trust during a year of reckoning.
Lay’s hopes its new look pops on shelf
PepsiCo has changed the logo and packaging for the first time in 13 years, with a focus on flavour and home grown ingredients.
McDonald’s goes back to the farm
The QSR talks to young ranchers to show that supporting Canadian farmers and sustainable food sourcing are one and the same.
BC Dairy helps itself by helping food service
The industry association shows new pairings and occasions to reinvigorate an important line of business.
Who is in the running for 2019 Media Agency of the Year?
The next shortlist for this year's gala covers shops that were tops in buying and planning.
Ronald McDonald House brings back its appreciation campaign
The McDonald's-affiliated charity re-launches its thank-you card effort from 2015 after introducing new ways to give.
Media AOY Silver: OMD Canada amps up solution arsenal
CEO Cathy Collier says the media agency is focused on making "better decisions faster" this year and beyond.
Cossette repeats as Agency of the Year
The agency's third win in a row came with additional prizes in the Design and Media categories.
Up to the Minute: McMillan acquires Fancy Boys
Plus, Clear Motive renews with Honda and Valvoline, Google unveils AMP Stories and more news you may have missed.
2018 MOY: Building the new SickKids
How Lori Davison's passion for brand strategy is helping the foundation take on its most ambitious goal ever.
2017 Agency of the Year winners
A look at the insights that drove success for this year's top shops.