OMD
Company Info
Award-Winning Talent 2025
The Work
McDonald’s says The Grinch is a cinch when it comes to mass meal appeal
Ronald McDonald House tells story of Alberta family forced to drive hours for care
Why Nissan Canada is turning routine trips into dance routines
Quaker brings its Breakfast Bar to N.W.T. in support of community
In the News
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Why McDonald’s tipped its Stetson to producers
At the Calgary Stampede, the QSR is using cowboy romanticism to help bring back its Western BBQ Quarter Pounder.
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Quaker wants to show it’s there for its customers’ big days
The PepsiCo brand launched a photo exhibition that highlights 100 real-life stories.
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MOY 23: Jess Spaulding roots PepsiCo brands in culture
The CMO has infused emotion and purpose into the CPG's flagship brands.
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Pascal Siakam gets all dressed in Ruffles gear
PepsicCo Foods' 'Cut Different' is an LTO team up with the Toronto Raptor star.
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KFC-flavoured Ruffles are back by popular demand
From Shopper Marketing Report: The collaboration is being promoted through a combination of social and point-of-sale.
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Pepsi at 125 is timely and timeless
Though the brand belongs to the entire world, here at home it remains resolutely Canadian.
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BC Children’s Hospital Foundation hopes a small idea gets big
A new campaign builds on the insight that many little actions can combine into an outsized impact.
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McDonald’s is curating a pop-up to mark its contributions
The Gallery of Little Big Things in Toronto is the brainchild of the QSR's Impact Team.
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Ruffles and KFC aim for hype with limited-time pairing
The two legacy brands are looking to surprise consumers with a snack team up.
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The ROM’s new work is a stark departure from typical museum marketing
The institution's campaign from BHLA positions itself around not only having all the answers.
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Mercedes-Benz consolidates with Omnicom
The holding company plans to create a new team to begin work in 2022, moving creative away from Publicis Emil.
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Cannes 2021: Canadian shops pick up 33 more shortlist mentions
Thirteen agencies are in contention for awards across the Design, Outdoor, Print & Publishing and Media categories.
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More Rewards pledges more support for sports
Save-On-Foods' loyalty program is funding local athletes to help its brand stand on its own and grow outside of grocery.
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2020 MOY: Ted Lalka sets the stage for Subaru
How the long-time marketer leaned on messages of safety and trust during a year of reckoning.
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Lay’s hopes its new look pops on shelf
PepsiCo has changed the logo and packaging for the first time in 13 years, with a focus on flavour and home grown ingredients.
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McDonald’s goes back to the farm
The QSR talks to young ranchers to show that supporting Canadian farmers and sustainable food sourcing are one and the same.
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BC Dairy helps itself by helping food service
The industry association shows new pairings and occasions to reinvigorate an important line of business.
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Who is in the running for 2019 Media Agency of the Year?
The next shortlist for this year's gala covers shops that were tops in buying and planning.
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Ronald McDonald House brings back its appreciation campaign
The McDonald's-affiliated charity re-launches its thank-you card effort from 2015 after introducing new ways to give.
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Media AOY Silver: OMD Canada amps up solution arsenal
CEO Cathy Collier says the media agency is focused on making "better decisions faster" this year and beyond.
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Cossette repeats as Agency of the Year
The agency's third win in a row came with additional prizes in the Design and Media categories.
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Up to the Minute: McMillan acquires Fancy Boys
Plus, Clear Motive renews with Honda and Valvoline, Google unveils AMP Stories and more news you may have missed.
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2018 MOY: Building the new SickKids
How Lori Davison's passion for brand strategy is helping the foundation take on its most ambitious goal ever.
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2017 Agency of the Year winners
A look at the insights that drove success for this year's top shops.
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Agency of the Year 2017: The smarts behind Silver
How JWT, Rethink, Bimm, OMD and The Colony Project turned big ideas into AOY wins.
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Here are your 2017 Agency of the Year winners
Cossette repeats as Canada's top agency, while Leo Burnett takes Gold in the inaugural Design category.
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Media roundtable: Facing the pace of change
Media agency leads and brand execs gathered to discuss change and competition in the industry.
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AToMiC 2017: Selling products with new products
WD-40 and Doritos designed new merchandise for holiday contexts.
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Canada cracks top 10 on Warc 100
Leo Burnett, Cossette and Grey are among the many agencies that contributed to this year's ranking.
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Embracing risk in innovation
Four industry experts offer insights on what's actually worth pursuing and how to do so effectively.
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Buy your tree from Bacardi
A pop-up Christmas tree market aims to build a connection between the rum brand and the holiday season.
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M&M Food Market figures out the holidays
The revamped retailer positions itself as a destination for the hectic time of year.
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MAOY Silver: OMD plans for content
The launch of its Alternator division gave the agency a new content play that's integrated into media plans.
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Reitmans returns to denim
The retailer brings back Meghan Markle for a new fall campaign that's all about the right pair of jeans.
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Check it out: Plus size, minus the stereotypes
Two Reitmans-owned retailers launch campaigns aimed at positioning themselves as democratic fashion choices.
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Tourism Nova Scotia employs some intrigue
The province highlights its lesser-known aspects to stand out from competing destinations.
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M&M Meat Shops rebrands
The brand changes its name to "M&M Food Market," along with refreshing its stores and packaging.
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Doritos Ketchup is the new rose
The brand is hoping people will fall in love with its chip bouquet this Valentine's Day.
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M&M Meat Shops revamps its brand
The Canadian legacy brand has chosen Cossette to lead its first mass campaign in eight years.
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Penningtons’ new attitude
The plus-size clothing retailer repositions to be an advocate for size acceptance.
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Campbell takes soup into the new age
In its 85th year, the CPG co is rolling out new products and targeting a younger crowd, but will millennials warm to it?
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Campbell’s relaunches Healthy Request
A new campaign for the line of soups is part of the CPG co's overall plan to be more transparent.
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Employees in ads: what could go wrong?
Here's what brands should consider before giving their staff the spotlight.
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Enercare sings a new tune
The former Direct Energy is selling "perfect harmony" as part of its rebranding effort with its first-ever TV spot.
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Where would McDonald’s be without farmers?
The QSR's new campaign takes the Canadian products out of its food to show the importance of its local sourcing.
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Shomi joins Torontonians for a pint
Rogers' streaming service looks to reach festival-goers taking a break in Toronto's pubs during TIFF.
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It’s all about the little things for Mitsubishi
Featuring 102 pieces of micro-content, a new campaign showcases all the changes in the latest Outlander.
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RW&Co. puts on a (stylish) game face
The retailer teams up with P.K. Subban and his family to score on its suit line.
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McDonald’s beefs up for summer
The brand uses Calgary Stampede cowboys to add some authenticity to its new "Mighty Angus" burger.
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Cossette wins SickKids account
The account moves to the agency after a long-term relationship with JWT Canada.
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Red Urban wins Subaru
The agency picks up the account from DDB after a 14-agency review, and will handle national and dealer association advertising.
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Crispy Minis’ big moment
Why the snack brand is finally getting some marketing support and touting its gluten-free status.
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Check it out: McFlurry’s Canadian roots
A new spot celebrating the treat's birthday also reminds us where it was born.
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Up to the Minute: Corby’s new social AOR
Plus: New leadership in PR, Relevention rebrands, Starcom's new CEO and other news you may have missed.
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In defence of the flyer
ShopperDDB's Jason Dubroy on why you should consider leveraging that age-old channel.
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RW&Co. suits up
Hoping to fill a gap in the mid-range fashion world, the retailer turns its attention to workwear.
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Up to the minute: Toronto’s newest agency
Plus: Match's new EVP, a former KBS president finds his new role and more new you may have missed.
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CASSIES Silver: McDonald’s shows its skinnier side
To boost sales of the decades-old Egg McMuffin, the QSR highlighted its lower-than-expected calorie count.
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CASSIES Bronze: Canadian Blood Services turns people into heroes
To engage young people, the “One Hero” campaign brought the target market into an immersive comic-book world online.
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Check it out: HBO maps out an activation
A takeover of Union Station is immersing new viewers and old fans alike in the world of Game of Thrones.
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Creating for the next generation
Media cos are venturing into the over-the-top video playground and hoping advertisers will join the game.
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Who’s that in the driver’s seat?
Consumers can get picked up in an Infiniti car by a pro driver as the brand tries to alleviate purchase pressure.
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Agency of the Year: in pictures
Check out the top shots from last week's AOY gala.
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MAOY Gold: OMD turns up the heat on tech
A recap of the returning winner's big year: including the addition of a new tech-focused division and a data-driven planning model.
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Lowe Roche picks up an IPA Award
The Toronto shop has won an effectiveness trophy for its work for the Heart and Stroke Foundation.
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Milking the cooking experience
The Strategic Milk Alliance hopes to tantalize your taste buds with a new digital cooking show.
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Milking your mind
The Strategic Milk Alliance wants to delve into your head and tell you what you're craving.
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Pure Leaf brews up tasting campaign
PepsiCo's new natural iced tea brand is setting up unique sampling environments across the country.
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Three nods for Canada in PR and Creative Effectiveness
Campaigns for McDonald's, Tourette Syndrome Foundation of Canada and Canadian Tire stand a chance at winning a Lion on Monday.
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Marketers of the Year: Ian MacDonald puts AutoTrader’s digital foot forward
Using creativity and analytics, the director of marketing tackled sensitive PR issues, navigated a thorny path to online and built a rich customer review platform.
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Photos: Agency of the Year 2013
A look at this year's recipients of the Media, Digital and Agency of the Year awards, revealed at an industry event Nov. 5.
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2013 Agencies of the Year
John St., OMD and Tribal Worldwide take home top honours in this year's awards, plus find out who snagged Silver, Bronze and Honourable Mentions.
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Subaru Canada launches an Impreza duel
The carmaker is relying on a heavier than usual investment in 60-second TV spots to showcase the driving experience of the new models of the vehicle.
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Brands of the Year: McDonald’s reconnection play
The legacy brand revamps its image through digital, premium foods and a new look.
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Scotiabank AIDS Walk for Life keeps it simple
The organization is launching a multi-platform PSA campaign that drives home how easy it is to support the cause.
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Vancouver Police Foundation sells its shades
The organization is raising money by letting civilians purchase the police force?s legendary eyewear.
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Ontario catches the McLobster
McDonald's is bringing the sandwich out of Atlantic Canada for the first time with a TV and OOH campaign.
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Strategic Milk Alliance channels childhood memories
The dairy producers' organization is leveraging TV spots and a social media contest to reconnect adults to the behaviour of drinking milk.
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Shopper Innovation Awards: Global adaptation
Dove wins Silver for making real women famous, and Bronze for recruiting real hair stories. Depend also picks up Bronze for getting Canadians to try it on.
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Shopper Innovation Awards: Path-to-purchase
Doritos gets Jacked for the Gold and Fruite teams up with an animated movie to win Bronze.
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Lay’s asks Canucks for a flavour
The brand is bringing its "Do Us a Flavour" contest to the market, inviting consumers to generate ideas for a new chip flavour and promoting it with a TV, radio and online buy.
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McDonald’s brings ‘Your Questions’ to the Super Bowl
The fast food co. will debut the TV spot "One at a time" in the first quarter of the big game.
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Music makes BC Dairy cows happy
The non-profit has created a contest asking consumers to make music that will entice cows to produce more milk.
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BC Hydro mobilizes its efforts
The organization has engineered a travelling modular home with a kitchen and bathroom to educate consumers about smart power consumption.
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McDonald’s speaks candidly
The brand takes its "Our Food. Your Questions" campaign national to inform Canadians of its transparency initiative.
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The BC Egg Marketing Board gets fired up
The organization unveiled a life-size fire truck made of egg cartons to demonstrate the impact of cross-border egg shopping between BC and the US.
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McDonald’s Canada employees boast twinkle toes
The QSR's employees are the stars of a new TV spot that has them performing a dance choreographed by a judge from So you Think you Can Dance Canada.
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Subaru scorches the earth in new campaign
The car co is targeting tech-savvy men with a new digital spot to launch its Subaru BRZ.
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Manulife creates an unsettling scenario
The insurance co is differentiating by targeting a younger audience with a campaign that hits home for people with children.
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The Canadian Olympic Committee shows off our athletes
The committee has unveiled a mutli-platform campaign that demonstrates the journey athletes take when preparing for the Games.
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Visa sets off a social cheer
The brand has created an application that asks Olympic fans to cheer for Visa sponsored athletes on Facebook.
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DDB wins BC Egg Marketing Board
The Vancouver-based agency will work with new media agency of record OMD to create a campaign in the fall.
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Mitsubishi offers electric car therapy
The car co is targeting consumers who are wary about potential shocks from driving an electric car with a new campaign.
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The Toronto Blue Jays are ‘Ready’
The baseball team's VP marketing talks about its new campaign, and targeting young fans through social media.
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Visa shares your playoff pain
The credit card co launches a TV and digital campaign for those whose favourite NHL teams didn't quite make the cut.
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Tropicana introduces its orange growers
The PepsiCo brand has launched a TV and print campaign that peeks behind the groves to reveal the talent behind its goods.
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Doritos is spreading the madness
The PepsiCo brand is using its recent Super Bowl spot to drive Canadians to participate in its "Mad for Doritos" challenge.
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Autotrader.ca launches a refreshing campaign
The used car site speaks to a younger audience to change consumer perception of the brand.
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DDB wins Trader Corporation
The agency and media co OMD Canada are responsible for relaunching the brand's Autotrader.ca site.
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Playing with Fido ‘After Work’
The telco brand lets the dogs out to go snowboarding in its latest ad campaign.
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Nissan Canada opens its virtual doors
The auto brand has created a YouTube showroom to entice consumers to further research its cars.
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The Verdict: Fido’s successful casting call
With thousands of entries and millions of votes cast, the brand made a star out of a little dog named Speedy.
