Bensimon Byrne
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The Work
Staples focuses on parents’ needs in BTS campaign
Casey House creates fictitious pill to cure HIV stigma
FCB, Citizen Relations win 2024 AToMiC Awards Grand Prix
Planet Fitness’ new campaign touts its ‘Judgement Free Zone’
In the News
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Knix and Rethink clinch top prize at 2025 AToMiC Awards
Under the immersive lights of the Design Exchange, 23 agency powerhouses were recognized at the AToMiC Awards Thursday night in ...
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Planet Fitness reintroduces gymgoers to a creature of habit
Planet Fitness is deploying a hairy creature and gym archetypes in the second phase of its Sasquatch campaign, which first introduced ...
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Tadiem and Jack Bensimon quietly part ways
Jack Bensimon has quietly departed from the agency he co-founded in 1993, Tadiem confirmed on Friday. “Old news, but yes, I ...
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Tadiem launches AI-led creative studio Super Proper
Tadiem is launching Super Proper, which it calls the first creative studio built for the age of AI in Canada. The ...
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Bensimon Byrne promotes Laura Robinson to managing director
Robinson most recently worked as VP of client services.
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David Rosenberg retires from Bensimon Byrne
The marketing vet says a fond farewell after nearly two-and-half decades with the Tadiem shop.
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Cannes Lions 2024: And the winners are… early
The festival is revealing the Silver and Bronze winners hours ahead of the evening gala, which will showcase the Gold and Grand Prix medalists.
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New Establishment Agency: Nate Houseley brings versatility to Bensimon Byrne
How the copywriter navigates complex industries.
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Gilead imagines an HIV-free future with help from community orgs
To mark World AIDS Day, the biopharma giant is envisioning a world without HIV.
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2022 Agency Holiday Cards: Part Three
A crusty Santa, good tiding for competition and some help for the less fortunate are in our last crop of festive greetings.
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Rexall adds Instacart to its ecommerce mix
The new offering allows the company to trade on the strength of its brand in a growing retail space.
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Audi taps Bensimon Byrne to fire up Canadian ambitions
The new AOR has been tasked with building an authentic, localized connection on the automaker's path to electric conversion.
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Cannes 2022: Two more nominations on the last round of shortlists
There was no Canadian work shortlisted in Sustainable Development, but Bensimon Byrne and Rethink picked up nods in Film.
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Cannes 2022: BBDO Canada takes a Gold Lion in Design
The Festival's four Craft-focused categories brought wins for eight Canadian agencies.
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Cannes 2022: Canadian agencies get 23 shortlist spots in Craft categories
Nine agencies and their production partners got nominations for their technical achievements in Design, Digital, Film and Industry Craft.
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Cannes 2022: Health & Wellness Lions bring 10 shortlist spots
Despite being shut out of Pharma, six Canadian agencies are up for Lions Monday.
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Saintly Wine spins a message about rose in a laundromat
The Arterra brand picked an unconventional venue for a wine tasting to build its connection to fashion.
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Most-read of 2021: Agencies
New agency models, new hires and new client relationships were among the most popular stories with readers this year.
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Cannes 2021: Entertainment and Craft categories bring 19 Canadian nominations
BBDO, FCB and Ogilvy are among the eight agencies that added to their tallies.
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Bensimon Byrne establishes new leadership for its agencies
Under the Tadiem parent company, a new CEO and executive team have been named to lead the future of its three agencies.
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Rethink and IKEA win Effie Grand Prix
Cossette, Bensimon Byrne and Union were also among the Gold winners at this year's show recognizing creative effectiveness.
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How Rexall added a health focus to its loyalty program
Be Well incorporates tools that allow members to more easily manage their well-being, in addition to earning points.
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How agencies are approaching the government wage subsidy
Now that eligibility details have been set in stone, leaders are conducting a 'balancing act' as they look for ways to protect their most valuable asset: staff.
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How execs are handling a crisis with no playbook
Agency leaders have dealt with recessions and uncertainty in their clients' business before. Why they think this time is different.
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2019 MOY: Clinton Braganza is Scotiabank’s miracle maker
This year's top Marketer of the Year keeps things loose as the bank makes good on a massive sports investment.
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Cannes 2019: Canadian agencies earn 11 shortlist spots in Film
Brand Experience, E-Commerce, Radio and Mobile categories also saw several repeat campaigns add to their growing nomination tally.
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Cannes 2019: Bensimon, Edelman win Bronze in Health and Pharma
The wins in the festival's two Health categories are among the first for Canada.
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Cannes 2019: Canadian agencies earn 35 more nods across five shortlists
BBDO, Bensimon Byrne and Cossette are among the (many) agencies that earned shots at Film Craft, Design, Print, Health and Pharma Lions.
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Bensimon Byrne, Grey make Glass and Innovation Lion shortlists
Canada is shut out of the Titanium category but brings three nominations into the festival.
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2019 SIA Awards: From old perceptions to new realities
Campaigns that used different perspectives and new approaches to win awards.
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Scotiabank engages with potential newcomers
How the bank works with organizations to guide potential customers at various stages of the immigration process.
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How Canada fared on the Warc Creative 100
FCB/Six's "Destination Pride" for PFLAG was the top-performing Canadian campaign on the global rankings.
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2018 Strategy Awards: Connecting with Canadians
BBDO and Cossette won in the Connection category, while Bensimon Byrne turned a curse to a blessing in Data/Tech Strategy.
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2018 Strategy Awards: Changing the game
How BBDO Toronto and Bensimon Byrne, Narrative, OneMethod mixed things up, plus the Creative Catalyst winners.
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And the Strategy Award winners are…
FCB dominated the third annual awards gala last night in downtown Toronto.
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Bensimon Byrne, NFA win at AdAge’s Small Agency of the Year
The agencies earned Canada the top prizes in the International category.
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Welcome to the wild world of weed
How brands in a new billion dollar industry are navigating regulations and social perceptions as they prepare for liftoff.
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Cossette is The One Show’s Canadian Agency of the Year
The agency added to its award tally on Friday, with a total of 26 Pencils going to local shops.
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Taking a hands-on approach
How interactive executions helped brands drive trial and smash stigma.
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AltaVie aims for the premium cannabis consumer
MedReleaf targets people with no connection to cannabis culture using a new brand focused on mindfulness and "living in the now."
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Bensimon Byrne adds new XD department
Jon Litwack will head the agency's experience design arm, which will serve all three of its divisions.
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No Fixed Address wins Mattamy Homes
The home builder becomes the young agency's biggest client.
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Bensimon Byrne hires its first chief strategy officer
Stefan Gerard joins from FleishmanHillard in New York as the agency embarks on a North American growth plan.
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OneMethod names new managing director
James Grant moves over from parent agency Bensimon Byrne with a mandate to continue the shop's growth.
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What it takes to win at the CASSIES
Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year's gala.
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CASSIES Gold: The Liberals’ hurricane win
Bensimon Byrne tapped a trusted nonagenarian to shore up the seniors vote.
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CASSIES Bronze: The Liberals strike back
Bensimon Byrne's campaign turned the tables on the opposition and contributed to Justin Trudeau's majority win.
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Risk, reward and remembering context (column)
Jack Bensimon on the current political climate and the risk of misfiring messages.
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Scotiabank’s soccer goals
How the bank is bringing a universal insight around kids and sports to life for its FC Barcelona partnership.
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The List 2016: Who had the most noteworthy year?
We're signing off until 2017. Until we meet again, here's a look back at some of the companies that had standout years.
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The List: Bensimon Byrne’s boundless thinking
How allowing staff and ideas to move freely within its office has propelled it to a successful year.
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Strategy Awards 2016 shortlists: Part One
Leading up to the gala on Nov. 8, we're rolling out all the contenders. Today, we feature the Turnaround Strategy category.
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AToMiC Awards: Know thy audience
From newly-minted executives to festival-loving dog owners, these brands found their targets in clever ways.
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AToMiC Awards: Shifting perceptions
Brands from Uber to the Liberal Party of Canada saw the need for change, and repositioned to connect with new audiences in fresh ways.
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Shopper Innovation Awards: Scene spotlights the feeling of free
The Scotiabank Scene campaign showed movie buffs the card's added value.
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Cannes Contenders 2016: Staff picks
The teams at strategy and Media in Canada pick the campaigns they think have a shot at Lions this year.
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Narrative PR names new managing director
Former High Road president Sarah Spence joins the Bensimon Byrne shop.
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CASSIES Bronze: Jackson-Triggs has a wine for that
The brand focused on small, everyday moments that could be made more special with a glass of wine.
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CASSIES Bronze: Svedka looks to the future
The vodka brand's "What If" campaign brought aspirational social moments to life.
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‘Tis the season for agency holiday cards (part three)
From Edelman to Bensimon to KBS, here is the third and final round-up of agency holiday goodies.
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TD wins big at the CMAs
"#TDThanksYou" wins Best of the Best, with Tim Hortons and PepsiCo picking up multiple awards.
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Weber Shandwick bolsters creative ranks
Hayes Steinberg heads to the PR shop as EVP/ECD, following six years as ACD at Bensimon Byrne.
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Canada picks up 45 Clio nominations
With 11 mentions, Lg2 leads a pack of 15 shortlisted agencies, including one that's a bit fishy.
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Inside the CFL’s digital drive
The league's playbook has been overtaken with online content moves and a dive into data as it looks to connect with fans in new ways.
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Check it out: Scotiabank’s romantic action
The bank delivers some epic flair to help one guy pop the question.
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Jam3 brings on new UX head
Adam Slayer comes to the digital and design shop after two years with Bensimon Byrne.
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Canadian Young Lions winners revealed
Winners from Bensimon Byrne, Konrad, Leo Burnett, PepsiCo Canada, Procter & Gamble, Olive Media and M2 will be heading to Cannes this June.
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Up to the Minute: MacLaren’s new CD
Plus: a new VP at Cossette, a new programmatic platform and other ad and media news you may have missed this week.
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Canadian consumers to cut spending
More Canadians are pessimistic about the country's overall economic direction, the latest Consumerology Report says.
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CASSIES Bronze: Jackson-Triggs proves its universality
The brand shifted focus from "wine lovers" to "wine drinkers" and boost sales by more than 30%.
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CASSIES Bronze: Scotiabank demonstrates the power of free
The bank surprised movie-goers with free tickets and transactions in a variety of ways, such as hidden camera stunts.
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Metrolinx gives some perspective
The transit crown corp is hoping people will look past the day-to-day construction to see the big picture.
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Revolution wins Tennis Canada
The agency will lead a rebranding effort for the sports organization.
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Cossette boosts exec ranks
Steve Groh has been brought on board as a new VP national brand director to work on the McDonald's account.
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PR AOY Silver: Narrative fashions its own storyline
The Bensimon Byrne shop has moved into the big leagues and forged its own unique identity along the way.
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25 years of Next Big Things
Hey, it's our birthday! Check out marketing and advertising highlights from the past quarter century.
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Three reasons Bensimon Byrne and Mattamy are together again
The agency eyes more U.S. biz and a big opp in the real estate development space.
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Throwback Thursday: strategy in 1999
For our 25th anniversary, we're travelling through time. In 1999, Rethink launched and brands jumped on the millennium bandwagon.
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Throwback Thursday: strategy in 1995
For our 25th anniversary, we're travelling through time. In '95, MacLaren McCann was born and smartphones became a possibility.
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Throwback Thursday: strategy in 1993
For our 25th anniversary, we're travelling through time. In '93, Ammirati Puris opened its doors and Walmart got help from Loblaws.
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Mentor Exchange open to applicants
For its fifth year, the AMA-run program has revamped itself, aiming to attract mid-level professionals and mentors.
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Ten more shots at a Lion for Canada
Red Urban lands on the Film list twice, with JWT, Grey and John St. among the other agencies vying for an award at the Palais.
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Canadians open to a sharing economy: study
People are willing to rent out their tools, electronics and even pets to total strangers. What does that mean for brands?
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Consumers plan to cut spending again this year: study
Bensimon Byrne's latest Consumerology Report finds concerns over the cost of living are high.
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OneMethod hires an ACD
Laurent Abesdris will lead creative on various Nestle brands, including the recently-won Perrier.
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AToMiC shortlist: part five
The fifth list of finalists reveals potential prize-takers in the experiential category.
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Brands play dress-up with fashion
As designers blend tech and style, and clothing gets smarter, brands are trying it on for size.
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Top Cannes contenders: Branded Content
With an extended Cannes deadline, strategy continues to count down the campaigns most likely to win big at this year's festival.
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Making love last: Advice for the jaded shopper marketer
Industry experts channel Dear Abby to weigh-in on data sharing and successful re-packaging.
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SXSW blog: The maker movement
Printing entire buildings or airplane wings? How about 3D printing with silkworms? Check out cool tech from the conference.
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What the hell is Normcore?
Should marketers embrace the latest fashion trend or will it disappear faster than you can say Harlem Shake?
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Bensimon Byrne celebrates 20 years with new wins
From work for Eaton's to Molson's "Rant" to its latest Nestle and Constellation wins, we look back at the agency's last two decades.
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Duncan Hannay joins D+H as president
Strategy's 2013 Marketer of the Year departs from Scotiabank for the banking tech firm.
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CASSIES Bronze: Jackson-Triggs has a wine for that
To take on a new crop of competitors, the wine brand refreshes its image with a campaign about relatable moments.
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CASSIES Bronze: Scotiabank takes fans to the movies
The bank surprised customers with a free movie-going experience and captured it on camera to increase membership to its Scene program.
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Wine borrows from beer’s badge-branding recipe
Vino makers like Constellation Brands and Peller Estates Winery are moving away from talking about terroir and tannins, looking to build a stronger emotional connection with a wider audience in the same vein as beer brands.
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Jon Toews joins Critical Mass as VP creative
The former Bensimon Byrne CD will be joining the VP ranks along with the recently promoted Shannon McEvoy-Halston as the Toronto agency boosts its offerings.
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Tennis Canada takes on hockey
The organization is positioning tennis as an affordable alternative for kids who don't want to play hockey with TV spots during the Rogers Cup.
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Loblaw to buy Shoppers Drug Mart
The move expands Loblaw's reach as it gains around 1,200 of the drug stores.
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The myth of the second screen
Bensimon Byrne's Max Valiquette argues the term second screen is flawed because consumers aren't married to any particular form of screen.
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Consumerology: Selling asset-light
Bensimon Byrne's Max Valiquette looks at the need for brands to adapt from selling goods to selling services.
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Canada gets 11 shortlist mentions on Monday
Lg2 gets the most nods, with two in Outdoor and one in Press. Today's Media, Mobile, Press and Outdoor lists bring Canada's total shortlist count so far to 20.
