Ikea
Company Info
The Work
IKEA turns Pride rally signs into a table
Creative Report Card 2022: Behind every great idea is a great backstory
IKEA explores the dual meaning of ‘make yourself at home’
IKEA links a healthy planet to the homestead
In the News
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View from the C-Suite: Johanna Andren moves IKEA away from tactics and toward brand-building
The retailer now has a greater balance between long-term and short-term communications, says the head of marketing.
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AToMiC 2022: The power of design thinking
Reimagining iconic manuals and symbolic flags to address the world’s most complicated issues.
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AToMiC 2022: Hacking a moment
How marketers and creatives collaborate and act at the speed of light to hack the cultural zeitgeist.
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Marrying sales and sustainability
Several brands are showing that environmental goals and business growth doesn't have to be a one-or-the-other choice.
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Recommerce expands beyond fashion
The resale market is on the rise, as the stigma attached diminishes and consumers search for a sustainable path.
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Trends to Watch: Urban concepts, brand pairings and freelance collectives
Three trends that are heating up in the retail, brand and agency worlds.
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IKEA’s assembly instructions show how to make old things new again
In an extension of its "One Little Thing" campaign, the home furnishings retailer shows consumers how to upcycle some of its popular products.
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Hot trends to cool earth
Eco movements, from climatarians to data sustainability and circular luxury, that should be on every marketer's radar.
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Creative Report Card 2021: The Rethink machine
A fine-tuned creative process helped the agency crack the "acts, not ads" code.
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Up to the Minute: IKEA makes a trip downtown
Plus, Citoyen names new leader in Quebec and BIMM picks up an assignment from Trillium Health.
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IKEA turns scraps into wraps (and a lot of other meals)
The home retailer tries a more direct route to inspire people to use leftover food, like a cookbook and livestreams with chefs.
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Rethink and IKEA win Effie Grand Prix
Cossette, Bensimon Byrne and Union were also among the Gold winners at this year's show recognizing creative effectiveness.
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2019 Strategy Awards: What’s old is new again
Brands build on long-running platforms by adding a twist, plus tips on how to win with niche audiences.
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Corner Office Shifts: Philips Canada, IKEA, Cougar Shoes
A round-up of senior-level executive changes you may have missed.
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IKEA refines its collaboration strategy
How the home decor retailer used its latest Art Event to generate buzz and sell 'accessible' rugs to the fashionably inclined.
