Ikea
Company Info
The Work
IKEA shows the possibilities of storage
IKEA creates ‘stuff monster’ to promote decluttering
IKEA makes sleep a beautiful thing
IKEA’s holiday campaign taps the magic of old furniture
In the News
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2019 Strategy Awards: What’s old is new again
Brands build on long-running platforms by adding a twist, plus tips on how to win with niche audiences.
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Corner Office Shifts: Philips Canada, IKEA, Cougar Shoes
A round-up of senior-level executive changes you may have missed.
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IKEA refines its collaboration strategy
How the home decor retailer used its latest Art Event to generate buzz and sell 'accessible' rugs to the fashionably inclined.
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Retail’s identity crisis
It's time for brands to be bolder and faster on many fronts.
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Corner Office Shifts: New presidents at IKEA and Ford Canada
A round-up of senior-level changes you may have missed.
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The wider cost of consumerism
How consumer demand is leading traditional brands to consider their environmental impact and shift their practices.
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Tech in Action: IKEA turns its boxes into toys
An AR app helps parents and kids make good use of what's leftover when a piece of new furniture has been put together.
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Drag queens make fashion from IKEA products
To mark its sponsorship of Pride Toronto, the furniture brand put on a show featuring looks made from umbrellas and shower curtains.
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IKEA picks Hill+Knowlton for PR
The retailer's in-house team will work with the agency to develop and execute a national communications strategy.
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Taking a hands-on approach
How interactive executions helped brands drive trial and smash stigma.
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Back page: Smoke this page
DentsuBos pays homage to Leo Burnett's creative trailblazers.
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Social reality check
Editor Jennifer Horn on why brands need to put some action behind their CSR efforts.
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2018 CRC: IKEA’s wonderful world
From quirky to inclusive, the #3 brand on this year's list shifts its marketing toward CSR.
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Design AOY Gold: Leo Burnett’s evolution by design
Utility takes the shop's designs to the next level.
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Design AOY Silver: Social by design
Rethink is using a social-first strategy to ensure effective designs hit social media channels.
