Ikea
Company Info
Brands
Ranking 2025
2024 Rank
#4Address:
1065 Plains Road East
Burlington ON, L7T 4K1
Phone: 1-866-866-IKEA
The Work
IKEA Canada’s Sleepless Lamp puts sleep poverty in the spotlight
Why The Brick entered the IKEA, Sleep Country billboard text tiff
IKEA responds to Sleep Country’s ‘Sorry was asleep’ DM
IKEA surprises sleepless Canadians with social stunt
In the News
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The first rule of DEI: Don’t talk about DEI
This article was previously featured in the Winter 2025 issue of Strategy Magazine under the title, The first rule of ...
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MOY 2025: Jonelle Ricketts leads IKEA’s push for affordability
In the coming days, strategy will be revealing the 2025 Marketers of the Year. Check back here every day for ...
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Year in Review: IKEA and Mattel marketers talk DEI and macro-economic headwinds
As 2024 comes to an end, strategy reached out to marketers to take stock of which trends and innovations had ...
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Cannes Lions 2024: “SHT” gets Gold
The beauty of the craft earned Edelman and IKEA a win in Creative Commerce.
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2023 Brand of the Year: Decathlon plays well with others
The sporting goods retailer is using value-centric messaging to boost its fortunes.
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IKEA creates rooms influenced by students
The Swedish retailer is leaning into the target demo's self-expression ethos.
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IKEA Canada picks Edelman to lead PR duties
The furnishing retailer's newest AOR will spearhead an integrated communications strategy across channels.
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IKEA Canada names new CEO and sustainability officer
Selwyn Crittendon has been tasked with leading the retailer's omnichannel expansion and recruitment efforts.
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2023 Creative Report Card: Building better brands
Brand leaders from Kraft Heinz, IKEA and Pfaff-Harley Davidson explain the business impact winning marketing has.
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2023 AToMiC trends: Connecting IRL
OOH achieved a whole new level of engagement post-pandemic.
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IKEA Canada launches on TikTok by spoofing its own ad
The retailer tells customers to "start the phone" as a kick off to a new strategy on the social platform.
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In Brief: Cineplex’s VP of consumer marketing departs
Plus, NKPR and 1Milk2Sugars pick up new clients, while Pigeon holds an IKEA marketing contest.
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2022 Marketers of the Year: For Johanna Andren, it’s about the team
IKEA Canada's head of marketing focuses on building brand loyalty from the inside out.
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IKEA provides more incentive for Green Friday
The retailer is using discounts and store credit to get more consideration for its pre-loved furniture marketplace.
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2022 Agency of the Year Gold: Rethink – One Agency. So Many Awards
The agency also won Design Gold, PR Silver and Digital Bronze.
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CCOs, CMOs and CSOs chat creativity in Canada: Part Two
Agencies and marketers talk relationships, changes brought on by the pandemic and what's holding the industry back.
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CCOs, CMOs and CSOs chat creativity in Canada: Part One
Agencies and brand marketers met for an informal discussion on how local strengths and business models stack up on the global stage.
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View from the C-Suite: Johanna Andren moves IKEA away from tactics and toward brand-building
The retailer now has a greater balance between long-term and short-term communications, says the head of marketing.
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AToMiC 2022: The power of design thinking
Reimagining iconic manuals and symbolic flags to address the world’s most complicated issues.
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AToMiC 2022: Hacking a moment
How marketers and creatives collaborate and act at the speed of light to hack the cultural zeitgeist.
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Marrying sales and sustainability
Several brands are showing that environmental goals and business growth doesn't have to be a one-or-the-other choice.
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Recommerce expands beyond fashion
The resale market is on the rise, as the stigma attached diminishes and consumers search for a sustainable path.
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Trends to Watch: Urban concepts, brand pairings and freelance collectives
Three trends that are heating up in the retail, brand and agency worlds.
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IKEA’s assembly instructions show how to make old things new again
In an extension of its "One Little Thing" campaign, the home furnishings retailer shows consumers how to upcycle some of its popular products.
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Hot trends to cool earth
Eco movements, from climatarians to data sustainability and circular luxury, that should be on every marketer's radar.
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Creative Report Card 2021: The Rethink machine
A fine-tuned creative process helped the agency crack the "acts, not ads" code.
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Up to the Minute: IKEA makes a trip downtown
Plus, Citoyen names new leader in Quebec and BIMM picks up an assignment from Trillium Health.
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IKEA turns scraps into wraps (and a lot of other meals)
The home retailer tries a more direct route to inspire people to use leftover food, like a cookbook and livestreams with chefs.
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Rethink and IKEA win Effie Grand Prix
Cossette, Bensimon Byrne and Union were also among the Gold winners at this year's show recognizing creative effectiveness.
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2019 Strategy Awards: What’s old is new again
Brands build on long-running platforms by adding a twist, plus tips on how to win with niche audiences.
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Corner Office Shifts: Philips Canada, IKEA, Cougar Shoes
A round-up of senior-level executive changes you may have missed.
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IKEA refines its collaboration strategy
How the home decor retailer used its latest Art Event to generate buzz and sell 'accessible' rugs to the fashionably inclined.
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Retail’s identity crisis
It's time for brands to be bolder and faster on many fronts.
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Corner Office Shifts: New presidents at IKEA and Ford Canada
A round-up of senior-level changes you may have missed.
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The wider cost of consumerism
How consumer demand is leading traditional brands to consider their environmental impact and shift their practices.
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Tech in Action: IKEA turns its boxes into toys
An AR app helps parents and kids make good use of what's leftover when a piece of new furniture has been put together.
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Drag queens make fashion from IKEA products
To mark its sponsorship of Pride Toronto, the furniture brand put on a show featuring looks made from umbrellas and shower curtains.
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IKEA picks Hill+Knowlton for PR
The retailer's in-house team will work with the agency to develop and execute a national communications strategy.
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Taking a hands-on approach
How interactive executions helped brands drive trial and smash stigma.
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Back page: Smoke this page
DentsuBos pays homage to Leo Burnett's creative trailblazers.
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Social reality check
Editor Jennifer Horn on why brands need to put some action behind their CSR efforts.
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2018 CRC: IKEA’s wonderful world
From quirky to inclusive, the #3 brand on this year's list shifts its marketing toward CSR.
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Design AOY Gold: Leo Burnett’s evolution by design
Utility takes the shop's designs to the next level.
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Design AOY Silver: Social by design
Rethink is using a social-first strategy to ensure effective designs hit social media channels.
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IKEA explores the possibilities of good deeds
A new social video brings the importance of the little things into the retailer's new brand platform.
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IKEA’s ‘Cook This Page’ picks up a Grand Clio
The Leo Burnett-led campaign adds another win following success in Cannes.
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Why IKEA’s new AR app is different
The furniture-focused app is a glance into the possibilities offered by Apple's ARKit.
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Cannes Lions Digest: The record-breaking year
The final tallies, the final winners and final thoughts from inside the jury room.
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Cannes 2017: ‘Fearless Girl’ ends the week on top
Why the Titanium and Integrated jury president says IKEA and Leo Burnett missed a Lion by a "cat's whisker."
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Cannes 2017: More Canadian wins in Cyber, Direct, Creative Data and Mobile
Critical Mass and Sid Lee picked up their first awards, while FCB and Leo continued their winning ways.
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Cannes 2017: IKEA and Leo Burnett cook up two Lions
"Cook This Page" earns the agency trophies in Outdoor and Promo & Activation.
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IKEA picks Rethink as new AOR
Following a four month review process, all three agency offices will contribute to the national creative assignment.
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Leo Burnett wins at The One Show
Six Canadian agencies combined for 12 Pencils at last week's awards.
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Shopper Innovation Awards: Ikea hacks delivery pain points
Leo Burnett's campaigns showed how easy it can be to buy (and move) new furniture.
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IKEA gets into the connected home
A new product line brings the brand's trademark affordability and simplicity to the smart lighting category.
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Ikea is Swedish for…
As the retailer celebrates 40 years in Canada, we walk through the brand's colourful evolution and look at what made it twinkle.
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AToMiC Awards: Disrupted expectations
Ikea and the Foundation Fighting Blindness messed with media to win the audience's attention.
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Ikea brings the kitchen downtown
The brand has created a tasty experience in downtown Toronto as part of its food-first approach.
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Around the world of shopper marketing
Ikea steps into VR, Gatsby stops cart abandonment and more forward-thinking global retail executions.
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Reaching for reconnection
Consumers are looking to switch off and live more "real" lives - and brands are listening.
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AOY Gold: Leo Burnett’s winning vision
After a huge year on the awards circuit (including an Emmy), the agency wins its second consecutive Agency of the Year Gold.
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PR AOY Silver: Citizen Relations’ adaptation
The agency dives deeper into data, and changes with the times as the definition of PR evolves.
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MAOY Bronze: Jungle Media’s nimble advantage
The scrappy young agency's flexible approach helps it land a Bronze this year.
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Brands get on the Blue Jays bandwagon
How Ikea, Honda and Budweiser showed a little spirit ahead of the team's first playoff game.
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A prophecy for pumpkins
We predict where the fall staple will take us next.
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Carmilla snags top PROMO! Award
From Leo to Zulu, read up on all the night's big winners.
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Leo Burnett and Grey rake in Direct, Press, Promo shortlist noms
DDB, JWT, Lg2 and Rethink also bring in a slew of nominations on the first day of the Cannes Lions fest.
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AToMiC Awards: Getting in on the action
Brands are upping the ante on immersive experiences, putting consumers in the driver’s seat and bringing their brands to life.
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AToMiC Awards: Participation is king
When a campaign is dependent on people’s involvement, brands better be sure they’re along for the ride. These examples proved hard to resist.
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One Show winners revealed
Check out which agencies helped Canada bring home 22 pencils this year, making it the seventh most awarded country.
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Leo Burnett and JWT pick up White Pencils
Check out what Canadian work will be picking up D&AD Pencils at the London awards ceremony in May.
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How to win at shopper marketing
As we move into the hyper-digital age, having simple and relevant programs is critical, argues editor Emily Wexler.
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Shopper Innovation Awards: Ikea sets the House Rules
Leo Burnett created a campaign for the furniture retailer that celebrated the rules that govern people's homes.
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Shopper Innovation Awards: Ikea teaches interior decorating
The retailer's short TV episodes about room makeovers and innovative samples helped drive store visits and sales.
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Shopper Innovation Awards: Ikea moves people to redecorate
The retailer and its agency turned functional moving boxes into actual-size replicas of Ikea's furnishings.
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Check it out: Ikea charges you up
The furniture retailer is ridding the world of cables, one charger at a time.
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And the CASSIES Grand Prix goes to…
Molson and Rethink stole the show with the Beer Fridge campaign, while Leo Burnett and Ogilvy took home the most Golds.
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CASSIES Silver: Ikea breathes inspiration into catalogue pages
To build excitement for the retailer's new catalogue, a campaign depicted home decor situations and ways to solve pain points.
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CASSIES Bronze: Ikea makes it quick and easy
The “Quick & Easy Room Makeover Show” showed couples working with a well-known designer to transform their rooms with Ikea textiles.
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No, TV isn’t dead
CASSIES judge and Taxi's chief strategy officer Mark Tomblin on why the medium is still relevant today.
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Shopper Innovation Awards contenders revealed
Check out who made the shortlist for the year's most innovative shopper marketing and retail campaigns.
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Hacking campaigns clean up at the CMAs
Ubisoft and Publicis, and TSFC and Saatchi & Saatchi, cleaned up at the show with hack-inspired creative. Who else won big?
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AOY Gold: How to win AOY #LikeLeoBurnett
After Honourable Mentions the past two years, the agency has finally struck Gold.
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Furniture and frights
Get inspired by the brands playing dress up, just in time for Halloween.
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Throwback Thursday: strategy in 2006
For our 25th anniversary, we're travelling through time. In '06, Kraft got a new groove and marketers battled their own orgs.
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Leo Burnett, Zulu Alpha Kilo swim with the Sharks
The pair dominated the Design category. Check out the Canadian work that won at the Kinsale Awards in Ireland.
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Who picked up the top honour at the annual print awards?
Check out the best newspaper executions from this year's Extra Awards.
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Chasing the eight ball
We're talking about an award here. Take a peek into Leo Burnett's competitive quality-control process, where a billiard ball is the prize.
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It’s hip to reduce, reuse and recycle, once again
Disposable products are so last century. JWT Intelligence's latest trend looks at brands tapping into the "circular economy."
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Andy Macaulay joins Rethink
The former chairman at Union and veteran adman heads to the agency's Toronto shop as managing partner.
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AToMiC shortlist: part seven
And that's a wrap! Strategy releases the final nominees in Tech and Transmedia, just in time for Thursday's show.
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Shopper Marketing Forum and Innovation Awards 2014
Check out strategy's photo gallery for highlights from the two-day event in Toronto.
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Ikea’s house rules
The brand is opening up the conversation to find out how people live peacefully with others in a new campaign from Leo Burnett.
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Editorial: Beyond standing out
From strategy's latest issue, editor Emily Wexler on how brands must really hone into consumers' lives to break through.
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Shopper Innovation Awards 2014
Ikea and Leo Burnett claim the Grand Prix for "Learn Ikea" as the top shopper marketing strategies in the country were honoured.
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Shopper Innovation Awards: Ikea schools Winnipeggers
The Grand Prix goes to the furniture retailer for creating a program to teach folks in the city about how to shop at its store.
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Creative Report Card: Top brands’ higher learning
Top marketers from this year’s most awarded advertisers share their future-proofing initiatives.
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CASSIES Bronze: Ikea beats its Moving Day record
The furniture retailer extends its program in Quebec by delivering moving supplies right to consumers' doors.
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AOY Honourable Mention: Leo Burnett struts it stuff
The agency gets accolades for work for AMC, Yellow Pages, Ikea, Raising the Roof and James Ready.
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Instant Brand of the Year: Ikea Monkey’s sudden fame
It wouldn't be a "best of the year" roundup without mention of this fuzzy, fashionable primate. But did Ikea miss out on a marketing opportunity?
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Leo Burnett goes swimming with the Sharks
The Toronto shop was named Agency of the Year at the 51st Kinsale Shark Awards in Ireland last weekend and took home 18 trophies for work for James Ready, Ikea, Raising the Roof and others.
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Ikea promotes its pages
The company is promoting its 2014 catalogue with a new OOH, TV and social media campaign.
