Media Experts
Company Info
Award-Winning Talent 2025
The Work
WestJet plays trickster again with April Fools’ Day billboard play
Pizza Pizza launches ‘Reverse Tariff’ to provide relief amidst trade tensions
Bell’s 5G+ boogies down during Super Bowl LIX
Specsavers adapts decade-old U.K. spot for Canadian pet lovers
In the News
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Moosehead’s ‘Presidential Pack’ offers a beer a day through Trump’s second term
Moosehead Breweries has an answer to the economic chaos brought on by U.S. President Donald Trump’s monthly tariff threats: alcohol. On ...
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Pizza Pizza looks to score with packaging innovation
Pizza Pizza is thinking outside of, and on top of, the box. The QSR’s “Hockey Box” is designed to resemble ...
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A deeper look at the 2024 Media Agency of the Year winners
For the next few days, we will be rolling out profiles of this year’s Agency of the Year winners. Check ...
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2024 AOY: Media Experts keeps evolving
This story was originally published in the Fall issue of Strategy Magazine By Val Maloney The transformation that led Media Experts to ...
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Who won what at the 35th Agency of the Year awards
History appears to be made every year that Rethink enters the awards circuit, and 2024 is no exception. For the ...
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Specsavers enlists astronaut Chris Hadfield to explain OCT
The optical retailer is appealing to the 45+ demo who are overdue for an eye exam.
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Pizza Pizza’s saucy strategy
The QSR made a mini-keg for back-to-school and partnered with Tabasco for new co-branded products.
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Cracked Canoe floats an updated brand design
The Moosehead beer is opting for a more premium look that better aligns with the ultra-light category.
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Moosehead promotes tiny truck, Small Batch and East Coast vibes
The brewer is letting Ontarians know that the Maritimes does IPAs differently.
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How Pizza Pizza is warding off vampires
The QSR is giving away LTO garlic-themed costumes to battle the immortal undead.
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Cutting through the clutter
Media Experts' consumer-centric approach pays dividends in brand building.
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Truly turns ingredients into paint at a Toronto ‘art battle’
The ready-to-drink brand is looking to step up support of Canadian artists to differentiate itself.
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Pomp and Circumstance named PR AOR for Air Miles
The loyalty program is shuffling in a new PR team amid significant transformation at the company itself.
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Rexall adds Instacart to its ecommerce mix
The new offering allows the company to trade on the strength of its brand in a growing retail space.
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Pattison Food Group is now part of Air Miles
Grocery shoppers can earn rewards at the likes of Save-On-Foods and Urban Fare.
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Pizza Pizza fights inflation by locking in its pizza rates
As consumers get more value-minded and the competitive set changes, a new campaign reflects a more personable approach the QSR is taking to stand out.
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An audience-tailored approach to growth
Media Experts is forging meaningful consumer connections in the three major markets.
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Moosehead goes after the beer leagues instead of the major leagues
Rec teams a shot at sponsorship in the brewer's biggest campaign for its Radler.
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Conflict named Moosehead’s creative AOR
The Toronto agency's first work on the brewer's core portfolio is expected to debut this spring.
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Cannes 2021: Canadian shops pick up 33 more shortlist mentions
Thirteen agencies are in contention for awards across the Design, Outdoor, Print & Publishing and Media categories.
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The A-List: Media Experts
Staying a step ahead by responding to human behaviour
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Clorox helps the on-the-go consumer clean up
From Shopper Marketing Report: The brand tries to extend its trust outside the home with its biggest launch in recent history.
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2020 MOY: Rob Daintree stays the course
When WestJet went premium, it didn't lose its personality. How the marketer is maintaining its approachable brand even amidst the crisis.
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Air Miles prepares for takeoff with new agency roster
Broken Heart Love Affair will lead brand strategy, with Fuse Create, Media Experts and Ogilvy on experiential, media and PR.
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How BMW is bringing the dealership home
Live-streaming its vehicle launches is one way the luxury brand is giving buyers access to its cars and expertise.
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The Agency A List: Media Experts
Client focused, innovative, indie spirit
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Who is in the running for 2019 Media Agency of the Year?
The next shortlist for this year's gala covers shops that were tops in buying and planning.
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BMW dresses up luxury real estate
A pilot with Heaps Estrin Real Estate sees the luxury automaker place high-end vehicles in the driveway of open houses.
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BMW brings M Festival to Canada
The automaker brings high-performance M series aficionados together as its builds its experiential side.
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Brands doing good have the biggest cultural impact
A new report shows which efforts to make brands relevant resonate most with consumers.
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Interac tunes into audio content
How the debit-payment brand used podcasting to map the shift into B2B marketing.
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Up to the Minute: Braque adds director of digital
Plus, Church + State grows following client wins, and The David Foster Foundation picks two new agencies.
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Fall TV: The complaint line
Experts express their complaints about TV buying and the networks respond.
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Media-jacking on the rise
How brands fought passivity by interrupting the regular flow of content on TV and in digital.
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Media roundtable: Facing the pace of change
Media agency leads and brand execs gathered to discuss change and competition in the industry.
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Fall TV 2017: Heartstrings and funny bones
Network and media execs explain why medical dramas are looking on the bright side and comedies are mixing with sci-fi.
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Fall TV 2017: Looking for action
From true crime to superheroes to Shondaland, here are the dramas networks are betting on to get the heart pumping.
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Fall TV 2017: Leaning in to brand building
Buyers weigh in on which new shows and classic reboots will catch on as broadcasters bring conventional back to its roots.
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The state of programmatic
Brian Schwartz, director of programmatic at Xpeto, on what frightens clients and how the practice is shaping the media world.
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Check it out: People for Good’s cozy new garment
"The Togetherness Shirt" aims to conquer divisiveness by reminding us that we're all part of the same race.
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Best Buy’s wearable couture
Why the retailer brought a fashion-forward element to its annual tech showcase.
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The right man for Reitmans
The retailer's new CMO Jonathan Levitt on data, his media background and what's next for retail.
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Up to the Minute: Crea’s new jury president
Plus: IPG buys Media Experts, and more news you might have missed.
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New York Fries’ golden poutine touch
A contest promoting a new bacon poutine looks to drive meal sales following the QSR's sale to Cara.
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Best Buy dials up its back-to-school push
The retailer helps parents break through the jargon in its new campaign.
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In the jury room with… Media Experts’ Penny Stevens
Stop worrying about what work to enter in Cannes, it's how you enter that matters, says this year's Media judge.
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Bell’s latest soccer play
Lg2 takes a flipped approach to surprising celebrity moments with the new spot.
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Taxi wins Casino Rama
The agency, along with media agency Media Experts, will handle all communications and strategic planning for the entertainment destination.
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Record number of Canadians named Cannes jurors
Ten Canadians, including Grey's Patrick Scissons and Wax's Monique Gamache, will sit on juries this year.
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CASSIES Silver: Koodo spices up the telco category
Koodo broke into the market with industry firsts such as no contracts, not to mention fun mascot El Tabador.
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CASSIES Silver: BMW drives new performance standards
As part of the M line launch campaign, a video featured an M1 drifting around the tallest rooftop helipad in the world.
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Best Buy takes the mystery out of wearables
The retailer brings some levity to the vast category, trying to teach folks about the growing space.
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Oh, Brother: seeking a branding bromance
The Montreal electronics co is bowing its first-ever brand campaign focused on its personality.
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Brands of the Year: WestJet reaches new heights
Fasten your seat belts and prepare to read how the airline landed a spot among the country's top brands.
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The covers that almost were…
A behind-the-scenes look at our cover contest to celebrate our silver jubilee.
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Taxi picks up BC Hydro
After losing long-term client Telus, the Vancouver office adds the Crown corporation to its roster.
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Virgin promotes its benefits
The mobile company is playing show, not tell, with a new spot that highlights member perks this summer.
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Young Lions and Marketers announced
Winners from Leo Burnett, Sid Lee, Media Experts, Rivet Global and P&G head to Cannes next to compete internationally.
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The next wave of branded content
Here's a crash course on fusing branding and entertainment from Koodo, Dempster's, Molson and more.
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Interac retells history
New digital creative from Zulu Alpha Kilo marks the brand's push into the branded content space.
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Mini Canada’s musical stylings
The brand gets patriotic with an anthem, using only the car for sound.
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Execs brave the cold, sleep outside for Covenant House
Industry leaders, including Scotiabank's Duncan Hannay and Taxi's Nancy Beattie, slept on the streets last week to raise awareness and money for homeless youth.
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Best Buy takes customers to school
The tech retailer is targeting students with its latest effort, which leverages Instagram and Pinterest and invites them to complete "assignments" and win prizes.
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Future Shop launches social grants
The retailer's back-to-school program offers up prizes for writing a 140-character essay on Twitter or answering an Instagram pop quiz with the correct photo.
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Aldo gets back to basics
The retailer is targeting women in their mid-20s with a new campaign that puts the focus on its products.
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Mini highlights its ‘design with bite’
The car co is introducing the Paceman to the market with an all-video campaign.
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ICA announces 2013 board of directors
The new board will be chaired by Publicis CEO Andrew Bruce.
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Best Buy Canada unwraps the power of tech gifts
The electronics retailer has launched its holiday campaign with the message that the right technology can make anything happen.
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MAOY Bronze: Media Experts’ rejig pays off
The agency holds strong in the winners' circle two years running.
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Best Buy Canada’s bold plan to stay #1
Angela Scardillo, VP marketing, says the Canadian arm of the electronics retailer has a plan to fend off increasingly heavy online competition and stay ahead of the curve.
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Best Buy’s innovative back-to-school campaign
The retailer is tapping real innovators to target the university-bound crowd.
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Future Shop goes back to school
The company has launched a food truck-themed Facebook app, and a tech-forward creative campaign.
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Bell’s multi-screen Olympic campaign
The company is highlighting multiple viewing options and its on-demand offerings in a campaign that includes a big push on social media.
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Cheil helps lawyers tackle negative perceptions
In its first campaign for a non-Samsung client, the agency helps the Personal Injury Alliance go beyond the ambulance-chaser image.
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BMW creates bullet-fast video for M5 launch
The auto brand is targeting art and design aficionados with a fast-paced yet slow-motion film to promote its new car models.
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Restructuring daytime TV in a post-Oprah world
With the talk show queen out of the running, a new slate of hosts vie to take her place, but is it the right strategy for the networks?
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Next Media Stars: Walton and Whiffen’s Young Lions nod
The pair from Media Experts went to Cannes thanks to a community-building plan for the YMCA.
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Canada’s creative contenders
What should bring come the Cannes hardware this year? Strategy reached out to Canada’s top creative and media stars to shed light on the best work of the year.
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Reitmans helps deal with fashion nightmares
The clothing retailer's spokesmen Armand and Albert are back in the latest campaign that shows what their dreams are made of.
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Bell puts Quebec City first for Fibe
The telco played into the rivalry between cities to promote its Fibe internet service in the region.
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Bell gets chattier
The company has expanded its "Let's Talk" campaign with an increased online presence.
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It’s the most digital time of the year
Shoppers Drug Mart, Future Shop, Best Buy and Indigo launch online holiday campaigns.
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Media Experts celebrates XXX
As Canada's oldest indie media agency hits 30, strategy takes a look at what it took to navigate the last three decades in media.
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Getting creative for the cause
Campaigns from Virgin Mobile, Aeroplan and IFEX defy conventions in their quest for good.
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Holiday shoppers jumping on e-commerce bandwagon: study
A study from Media Experts says Canadian online shopping is set to grow by 12% this holiday season.
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Agency of the Year ate our redesign
Executive editor Mary Maddever provides a glimpse behind the scenes of AOY and Strategy's redesign.
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Media Agency of the Year 2011
MediaCom leads the pack in this year's quest for MAOY Gold, while Cossette Media's Terry Horton and Media Experts' Mark Sherman are named Media Directors of the Year.
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Media Directors of the Year
Cossette Media's Terry Horton and Media Experts' Mark Sherman are Strategy's Media Directors of the Year.
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MAOY Silver: Media Experts stays ahead of the curve
The agency flies into second place, with a Silver for its work with brands like WestJet, Telus and Mini.
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Best Buy says ‘game on’
The retailer is targeting moms with its holiday campaign, which features a big TV buy and a Facebook game.
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Future Shop has what you ‘Most-Must’ want
The company goes heavy into digital with its 2011 holiday campaign.
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BMW gets personal in Maclean’s
The luxury car co highlights its text-to-speech tech with a personalized note to each subscriber.
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Smartset’s ‘in-between’ campaign
The Canadian retailer has launched a multimedia effort targeting women in their late 20s.
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Bell makes social art
The mobile phone co creates portraits out of the words consumers share most on their social networks.
