Cundari
Company Info
Award-Winning Talent 2025
The Work
Italpasta celebrates the resilience of our love affair with pasta
How Chartwell is getting people to consider moving into a retirement home
Chartwell puts a positive spin on retirement living
M.A.C. Cosmetics celebrates its home-grown roots
In the News
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Connecting the dots on a lasting legacy
Cundari takes a unique approach to generating fresh ideas.
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Bimbo relaunches Oroweat to reach organic bread lovers
From Shopper Marketing Report: Windmills and other green touchstones play up the brand's sustainability in-store.
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How agencies are approaching the government wage subsidy
Now that eligibility details have been set in stone, leaders are conducting a 'balancing act' as they look for ways to protect their most valuable asset: staff.
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2019 Agency Holiday Cards: Week 3
The final batch of festive greetings include data-driven holiday helpers, rap videos and ways to escape the worst parts of the season.
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Bimbo Canada gives two bread brands one refresh
The CPG co. folded Boulange des Campagnards under the newly rebranded Bon Matin umbrella.
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Cundari makes leadership changes in Montreal
The agency has restructured the team under a new GM and ECD, aimed at creating synergies with the Toronto office.
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2019 SIA Awards: Brands pay it forward
Here's how giving back paid off for Kraft Peanut Butter, Dove, Dempster's, Tim Hortons, Uber, YWCA and SickKids.
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MRM/McCann, Cundari name new presidents
Jenn Steinmann joins McCann from Cundari, which has itself promoted Malcolm McLean to the president's role.
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Cundari wins Chartwell
The agency picks up an integrated assignment with Canada's largest operator of senior living homes.
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Agency Holiday Cards 2017
From chatbots to customized drinks and fake conference calls, here's how the industry has been spreading holiday cheer.
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Cundari expands its relationship with Canada Bread
Expanding beyond its digital mandate, the Toronto agency is ready to dive into the bakery brand's marketing strategy.
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Cundari picks up new digital business
Mandates from Toshiba in the U.S. and a Western Canadian retailer are among the new work for the Toronto agency.
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BMW picks FCB Canada
The luxury automaker brings on a new AOR as it looks to realign its brand strategy and enhance its market position.
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Cundari wins new wine accounts
The agency will lead creative, strategy and media for the Yellow Tail and Santa Margherita brands in Canada.
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Tilley looks to endure in new markets with new consumers
A stylish play from a company that's built on function over fashion.
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ICA calls for boycott of Toronto Zoo RFP
Canada's ad agency association says the non-profit's search is unfair, but the Zoo says it was caught off-guard.
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Cundari names new Montreal leadership
Nicolas Lefebvre will lead the office as the agency's plans for expansion continue to develop.
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Season’s greetings from adland, part two
Gingerbread ping pong and a Santa-summoning app land in our second collection of this year's holiday cards.
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Primus debuts a new brand
The telco's rebranding looks to make it more approachable for both consumers and small businesses.
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Cundari picks up three digital assignments
The wins have facilitated growth on its digital team, including the promotion of two new VPs.
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The ride of a lifetime
As luxury auto brands offer more affordable vehicles and creative for a wider audience, they're maintaining premium status through tech and heritage.
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New CD among recent hires at Cundari
The agency has bolstered its creative leadership with the addition of Paul Riss and others.
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AToMiC Awards: Cinematic ads with an emotional hook
Cineplex and CIBC brought moviegoers (and online viewers) to tears with their long-form branded content videos.
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Does drawing make you nervous?
An account executive at Cundari is practicing her design chops by doodling drinks, food and Drake lyrics.
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Three lessons on the changing agency model
Executives from Cundari, The&Partnership, Fjord and Studio M gathered at DX3 to dissect the state of the ad world.
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CASSIES Bronze: Fix Auto’s first word
The auto shop played on the f-bomb to make its brand top of mind after a collision.
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Cundari names new CCO
Sean Barlow joins from Cossette to round out the agency's "second generation" of leadership.
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‘Tis the season for agency holiday cards (part two)
From BBDO to Rethink to Cundari, here is the second round-up of agency holiday goodies.
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TD wins big at the CMAs
"#TDThanksYou" wins Best of the Best, with Tim Hortons and PepsiCo picking up multiple awards.
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Cundari names new president
Jennifer Steinmann assumes the role as the agency preps for business growth and North American expansion in 2016.
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Watch all of the AOY videos
The shortlisted agencies show us the funny in videos created for strategy's Agency of the Year Awards gala.
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Cundari wins Meridian
The shop has launched a new, light-hearted campaign for the credit union, hoping to help it stand out in a crowded category.
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Cundari wins AGO
As AOR, the agency will develop a new brand platform and look to make the gallery a destination for tourists and locals alike.
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Cundari adds five creatives
The search for a CCO continues while the shop makes a new group CD hire, among others.
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Cundari hires new digital leadership
Angie Kramer has been tasked with growing the agency's digital practice as VP of digital and innovation.
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Canada picks up 45 Clio nominations
With 11 mentions, Lg2 leads a pack of 15 shortlisted agencies, including one that's a bit fishy.
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Edelman brings on Andrew Simon for new direction
Agency president Lisa Kimmel says the hire is part of the shop's move toward more creative solutions for earned media.
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Toronto’s Entertainment District goes for gold
The neighbourhood is rewarding locals with medals just for hanging out in the area.
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Act like a lamb and you won’t be among Lions
Cundari's Andrew Simon on why small budgets are no excuse not to be brave with creative.
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AToMiC Awards: Documenting life in another’s shoes
Brands are using fly-on-the-wall techniques to galvanize people to give back.
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DS+P finds its new creative director
Brian Murray joins from Cundari to take over leadership of the agency's creative department.
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What’s your entertainment personality?
The BIA for Toronto's Entertainment District is taking a cue from BuzzFeed to get locals to explore the neighbourhood.
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Havas adds three senior creatives
Cory Eisentraut will help rebuild the creative department as VP, creative director in Toronto, along with a new ACD and senior art director.
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Cundari launches new media unit
Agency exec Aldo Cundari says the agency's billing model sets it apart.
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Cundari crowdfunds for good
The agency has launched Kickstopper, a platform specifically geared to supporting grassroots charities.
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Yes we Cannes: Fighting the good fight
The industry weighs in on some cause work that has a good chance of bringing home a Lion this year.
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Cause + Action: CIBC runs in someone else’s shoes
The bank evolves its "Run for the Cure" with an emotional video from the perspective of a cancer patient.
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Maple Leaf digs into new strategy
The "Dig In!" campaign marks the first time Maple Leaf, Schneiders and Prime are promoted under one platform.
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Cundari boosts account team
Five new hires and six promotions boost the agency's capabilities in response to new and growing business.
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CASSIES Silver: BMW drives new performance standards
As part of the M line launch campaign, a video featured an M1 drifting around the tallest rooftop helipad in the world.
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Adrian Capobianco named Proximity president
Picking up the digital veteran is in line with the agency's data-first approach.
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Genius gifts and creative gestures
Human snow globes (you heard right), ginger-ad men and snoring pups from some jolly shops.
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Connie Morrison breaks bread with skeptics
We're rolling out our Marketers of the Year this week. Check out how the Canada Bread SVP marketing and innovation turned around a category in decline.
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Trio of new titles at Zulu
The agency promotes a creative pair as its new ACDs and brings in a veteran design director.
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DS+P wins Clamato and Fruitsations
Canada Dry Mott's moves the brands to a Canadian AOR to reflect their unique positioning here.
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Who picked up a LIA?
Check out the Canadian work that won big at the London International Awards over the weekend.
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The new enablers
Sharing helps consumers process information, so it's always worth making content people want to pass along, says Aldo Cundari.
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Cundari and DDB land on the Warc 100 list
The shops are recognized for smart marketing campaigns created for SickKids, BMW and the CTC.
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Defining value in the client-agency relationship
Aldo Cundari looks at an agency model he hopes "walks the talk" and puts clients' needs first.
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Cannes blog: Time to get to work
Cundari's Andrew Simon says ditch the no-Lions stages of grief and get on with life. Do the work that'll win next year.
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Cannes blog: Stories that shake you and don’t let go
What do winning ad case studies and Kanye have in common? Storytelling, says Cundari's Andrew Simon.
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Toronto School of Art pushes pin pointillism
Cundari turns the office supply on its head, creating a 58,000-push-pin piece to attract business professionals.
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Zulu Alpha Kilo’s trophy takes flight
For this year's Agency of the Year, top-ranked shops will have a cool new trophy for their shelves.
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How did we get to the Age of the Customer?
Aldo Cundari looks at how digital turned talking to consumers on its head.
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AToMiC shortlist: part seven
And that's a wrap! Strategy releases the final nominees in Tech and Transmedia, just in time for Thursday's show.
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Cundari hires a head of strategy
Malcolm McLean joins the Toronto-based shop from Grey Canada.
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Carpe diem: A marketing renaissance in the making
Aldo Cundari looks at why change needs to come from the top.
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Where’s everyone going?
Yesterday came with plenty of news of creatives moving shop. Check out the new faces at Cossette, Zulu Alpha Kilo and ClarkHuot.
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Top Cannes contenders: Branded Content
With an extended Cannes deadline, strategy continues to count down the campaigns most likely to win big at this year's festival.
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Top Cannes contenders: Product Design
With an extended Cannes deadline, strategy continues to count down the campaigns most likely to win big at this year's festival.
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Cundari to develop Armenia’s brand
The agency and GK Brand have won the account to highlight the country's tourist attractions and knowledge economy.
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The next wave of branded content
Here's a crash course on fusing branding and entertainment from Koodo, Dempster's, Molson and more.
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Top Cannes contenders: Creative Effectiveness
Strategy is counting down the campaigns most likely to win big at the Palais at this year's festival.
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Cundari bolsters its digital team
The Toronto-based agency has hired Andrea Page as director, digital program management.
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Cundari named ‘Best of the Best’ at Globes Awards
MacLaren McCann and Tribal Worldwide also win Gold prizes from the Marketing Agencies Association Worldwide.
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Luxury brands’ content play
Great content on digital platforms linking to an e-commerce offering is becoming a necessity in the high-end fashion retail market
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BBDO and Cundari claim Best of Show at Bessies
The two shops claimed the top prizes while Taxi, Sid Lee, Grey and others took home Gold trophies and jackets at the 50th anniversary of the TVB's awards show.
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Agency of the Year: watch the videos
Missed the show last night? Check out some of the hilarious showreels from John St., Rethink, Leo Burnett, Taxi and more shortlisted candidates.
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Dempster’s targets DIY guys
The Canada Bread brand's campaign steers away from moms to take aim at millennial males with a spoof on home-reno shows.
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Back page: Early engagement
Cundari gives its take on the next big thing in marketing.
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Raul Garcia named CD at Capital C
The award-winning creative director previously worked at Cundari.
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Royal Canin names Cundari as AOR
The agency's first work for the premium cat and dog food company is expected in the fall.
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Cundari promotes a VP and lands new business
The Toronto agency has moved Jennifer Steinmann into the EVP managing director role, and it will now be handling creative and media planning for two 3M Canada products.
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Lowe Roche and Grip win Gold at the One Show
The two agencies are joined by Cundari, the National Film Board, Trigger, Tribal DDB, Grey, John St. and Taxi in the winners' circle.
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Nine more shortlist mentions for Canada
Lg2, John St., Draftfcb and BBDO are among the group of agencies that have a shot at taking home a Cannes Lion in Film.
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AToMiC Awards: Games go beyond the virtual playground
Brands use gaming techniques to engage a competitive audience.
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Tribal DDB and McDonald’s win AToMiC Grand Prix
The Toronto agency and QSR also picked up two Golds and a Silver, and are joined by Cundari, Leo Burnett, John St., Draftfcb, Lowe Roche and BBDO in the winners' circle.
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Adopt a cause
Strategy picked a few lesser-known causes and asked experts to build a CSR program for a brand they thought could partner up with an organization.
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AToMiC Awards finalists revealed
Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.
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Transforming Maple Leaf
The manufacturer is changing into a food marketing machine focused on building love for its brands.
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Cundari hires new CCO
Andrew Simon of Blammo Worldwide is joining the agency, taking the spot left vacant by Brent Choi.
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Creative Report Card: Movers and shakers
Canada’s fastest-rising agencies, Draftfcb and Cundari, share their winning creativity secrets.
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AutoTrader and DDB win CASSIES Grand Prix
The agency picked up the top prize for its work on the car website. John St., Cundari, Anomaly, Juniper Park, Taxi 2 and Wunderkind also nabbed some golden hardware.
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CASSIES Gold: BMW Canada’s 1M launch
The car co recaptures its top performer status with thrilling high-speed videos.
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CASSIES: Cundari wins Creative Effectiveness
Pain Squad nabs Globe Effectiveness Prize.
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CASSIES Gold: SickKids transforms pain into play
Gaming and cop show stars solve a treatment problem.
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Brent Choi joining JWT
The Cundari CCO is moving to the agency in the new position of chief creative and integration officer at the end of the month.
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Dempster’s fights the bread backlash
The Canada Bread brand is targeting health conscious consumers with a new humour-based campaign featuring comedian Gerry Dee.
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Cundari acquires Quizative Digital
The Toronto agency will absorb the smaller digital boutique's staff to bolster its digital offerings.
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ICA announces 2013 board of directors
The new board will be chaired by Publicis CEO Andrew Bruce.
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Sequel of the year: BMW
Cundari's thrilling campaign for the new M5 topped its predecessor.
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Cundari takes top prize at CMA Awards
The agency and SickKids won Best of the Best for the Pain Squad app, with Lowe Roche, BBDO and DDB among the most awarded agencies.
