Company Info
The Work
Dominos is out to expose competitors’ secrets
Newspapers go blank to pressure Google and Facebook
Desjardins wants some friendly competition
In the News
-
White Space: Meaningful tattoos cover surgical scars
By Ty Burke This story was originally published in the Fall 24 issue of strategy magazine. Denise O’Connell has a scar on ...
-
Social impact requires brands to walk the talk
The difference between CSR, an attempt to do good after a company succeeds, and social impact, something companies do in order to succeed.
-
With generative AI, Meta is fishing with dynamite
For LG2's Nick Paget, fighting ad-creating AI is not about job preservation. It's about preventing massive harm to society.
-
Home Depot found to have improperly shared customer data with Meta
The Privacy Commissioner says customers were not informed that email addresses collected for digital receipts were also used to link purchases to Facebook ads.
-
Four ways brands can embrace agility this holiday
Facebook's insights on how brands can strengthen customer connections by staying nimble
-
Five ways to diversify your creative to stand out in the new digital normal
Learnings from a Facebook study quantify the ROI of brands' test-and-learn approach
-
What’s next for media measurement in an evolving ads ecosystem
Facebook's Swetha Subramanian on how to implement MMM in a post-cookie world
-
How does your Facebook News Feed work?
A new video series 'Let Me Explain' has the answers
-
Can advertisers fare without Facebook?
A boycott of the company could prompt change, and industry insiders believe it might convince other media platforms to amp up their attribution game.
-
Clearly launches AR-powered Facebook ad
From the Tech newsletter: A new try-on tool is the latest way the brand is helping customers reluctant to buy eyewear online.
-
How do travel preferences impact brand loyalty?
Rewards programs are less important than quality of accommodations and service, a Facebook survey finds.
-
How to future-proof your performance marketing
Why effectively driving a consumer action online is going to mean having a less rigid approach.
-
Social Engagements: Making Insta-worthy creative
The managing director of Facebook and Instagram Canada on how small budgets can make 'mobile-first' content work.
-
It’s time to build messaging experiences
We have entered the age of conversation. And every business will need to join in.
-
It’s time to say hello to messaging
We have entered the age of conversation. And every business will need to join in.
-
Facebook hires first two creative agency partners
Neil Mohan and Kayla Osmond will serve as agency consultants for planning and producing creative for Facebook platforms.
-
Facebook launches shoppable AR ads
Brands can bring virtual trial to users' News Feeds and direct them to an ecommerce platform.
-
F8 announcements marketers should care about
From data to AR to the growing popularity of Stories, what you should take away from Facebook's annual developer's conference.
-
Facebook launches dynamic creative options
The social network has new tools to help customize and optimize ads based on where they appear.
-
What’s trending for 2018?
From penny-pinching to facial recognition, here's what Mintel sees for next year.
-
Preparing for brands that talk
With voice assistants, brands are figuring out how to insert themselves into a new kind of conversation and the high-stakes method of search.
-
Tech in Action: Amazon’s fashion-forward play
The online retail giant taps into machine learning's potential for clothing design.
-
Facebook launches M in Canada
The company's AI assistant is now learning which suggestions it can make to best enhance conversations within Messenger.
-
Facebook acquires startup to make its AI more helpful
The acquisition of Ozlo may improve the conversational abilities of its chatbots and personal assistant.
-
What you need to know after F8
Three developments advertisers should keep in mind about chat, AR and VR following Facebook's annual conference.
-
Mobile banking an opportunity for guidance
New research from Facebook points out opportunities for engagement with overwhelmed Canadians.
-
Kids Help Phone keeps quiet
The organization forgoes a script, using an immersive 360 post to tell its story.
-
How Kleenex cleaned up with digital
The Kimberly-Clark brand boosted purchase intent and ad recall by targeting 100 "audience clusters" on Facebook.
-
Google is most influential brand, again
The tech co receives high marks for innovation and trustworthiness while Netflix soars for women and millennials.
-
Hot Ticket of the Year: Canada’s music festivals
Events like WayHome, Osheaga and Boots and Hearts are attracting more and more fans, as well as brands.
-
NY Ad Week blog: The path to sustainable advertising
Publisher Mary Maddever on the quest for a kinder, gentler Minority Report-less future.
-
Next Big Things: The new internet of things frontier
Plus, what health care tech can do for the industry, and more predictions about wearables and connected devices.
-
Desjardins’ next-gen banking
The credit union makes going to the bank more like shopping with a new, retail-inspired branch design.
-
Up to the Minute: Tag’s new ECD
Plus: Imedia wins Parks Canada, Ipsos' first CMO and other news you might have missed this week.
-
The new world (media) order
From new stars to platform choices galore, editor Emily Wexler reflects on the content jungle out there.
-
Going beyond likes
Social@Ogilvy's new survey breaks down which social media users are actually advocating for brands.
-
The new social media realities
Taxi's Thomas Kenny breaks down why brands have yet to adapt to the new social world.
-
Guess who took top prize at the Facebook Studio Awards
Check out who represented Canada at the awards honouring creative work on the platform.
-
Up to the Minute: A new face for Lowe and Partners
Plus: Vision7 Media looks for a new president, a new VP at Nurun and other news you might have missed this week.
-
Up to the Minute: Ogilvy wins RCMP biz
Plus: NKPR wins with engineers, a new media agency for Loblaw and more news you might have missed.
-
Who’s winning the online popularity contest?
Analytics company Infegy ranks the 50 most popular brands online.
-
CASSIES Gold: Ubisoft hacks a successful launch plan
"Watch_Dogs Live" saw unprecedented engagement for a free app, and drove significant game sales.
-
CASSIES Silver: Taco Bell makes angry consumers eat their words
To launch its Doritos Locos Taco, the QSR literally fed fans their own tweets and posts.
-
CASSIES Gold: Putting the Mr. back in Mr. Clean
The iconic character took centre stage, helping the brand reach record-high dollar share.
-
Google is most influential brand
The tech giant leads the pack, while Tim Hortons ranks high in corporate citizenship and Facebook falls short on trust.
-
Privacy is dead. Long live mobile
Part two of JWT's Trend Report finds Canadians are waiting for brands to catch up to mobile realities and privacy woes.
-
Teehan+Lax shuts its doors
The decision to shut the agency down came when partners Geoff Teehan, Jon Lax and David Gillis took on a new opportunity at Facebook.
-
Trend alert: social shoppable content
Brands and consumers are jumping aboard, as startups offer the tech and established players test the waters.
-
Predicting 2015’s top digital trends: infographic
From beacons to branded content, here's an analysis of the digital trends that are top of mind going into the New Year.
-
Throwback Thursday: the news of the year
We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.
-
Exclusive: Why Helen Pak returned to agency life
After a short stint at Facebook, Havas' new president and CCO tells strategy why she was attracted to the revamped agency.
-
Throwback Thursday: strategy in 2014
Let's look back on the past year (so far). In '14, brands challenged gender norms and wearable chatter skyrocketed.
-
It was a very good year
Despite woes over globalization and shrinking budgets, Max Valiquette looks on the bright side.
-
Sizzling and fizzling trends
Hipsters were out before they were cool? What marcom trends are on the cusp of breaking, and which ones are on the outs?
-
Hootsuite launches a partner program
The social management platform is the latest in the space to offer hands-on workshops for creatives.
-
Overall Brand of the Year: Crowning Tim Hortons
There's no stopping this beloved Canadian icon. From product and tech innovation to going viral, here's how to secure the top spot on the Brands of the Year list.
-
Brands of the Year: Beyond the Rack gets into closets
How the e-tailer found rapid growth and secured itself a key place in the e-comm landscape in just five short years.
-
Time for digital transformation
Twist Image's Mitch Joel on the top 10 areas of change for marketers.
-
Facebook still king of social
Despite claims the site is passe, Intercept Group's new survey of millennials suggests otherwise.
-
Other people’s kids doing cute things
Marketelle's Jessie Sternthal on why some women are logging off and why brands should care.
-
What content marketers can learn from mom publishers
Performance Content Group's Paul Cowan on competing for attention against baby videos and cat memes.
-
Infographic: Girls just wanna be social
Surprise, surprise! Women like to talk. And now, research shows they're also big fans of virtual conversations.
-
Social TV by the numbers
Check out where the chatter is online, and which categories and shows are getting the most attention.
-
Low awareness for WorldPride sponsors: study
Only 17% of the population could name a sponsor for this year's celebration in Toronto, with TD coming out on top.
-
Picturing a gender-equal future
Take a peek into an invite-only Cannes session with Facebook's Sheryl Sandberg, hunting for a way to get more women at the top.
-
The creative Wild West
Everyone's saddling up to take a run at ad agencies' lock on the ideas biz by bringing in creativity gunslingers.
-
When social media meets Minority Report
Twist Image's Mitch Joel asks whether products and services can be more social than humans.
-
Infographic: Which social sites work best for e-comm?
Facebook led the pack in steering purchases, while Polyvore had the highest order value average.
-
Sport Chek and Playland earn prizes at Facebook Studio Awards
Sport Chek is one of six Silver winners and Playland is one of five brands to win Bronze in the global competition.
-
Millennial moms, by the numbers
A new report finds young mothers are 70% more likely than everyone else to endorse brands to friends and family.
-
Koodo puts El Tabador on the line
The mobile company is thanking consumers individually through a newly launched phone line.
-
Are brands ready for the Instagram economy?
Can big brands get e-commerce success through the image-sharing app? Twist Image's Mitch Joel sure thinks so.
-
A marketing tipping point
Hunter Straker's Matthew Diamond looks to the future of the industry, suggesting the best organizations will test and learn, and evolve.
-
Shopper Innovation Awards: James Ready swaps social space
The beer brand wins Silver for letting its drinkers use its Facebook cover photo, and vice versa.
-
The Facebook conundrum
Or "how I stopped worrying and loved the algorithm." Leo Burnett's Thomas Kenny looks at dealing with the fallout from FB's changes.
-
Google named most influential brand in Canada: Ipsos Reid
The third annual survey, released at FFWD Ad Week, introduces President's Choice and MasterCard as new entrants to top 10.
-
Taco Bell inks a fan
The QSR celebrates the permanent addition of the Doritos Locos Taco by documenting a fan's extreme brand dedications.
-
The road to somewhere
Simon Pont on what the future of branding has in common with Tony Stark and Charles Revson.
-
Old El Paso starts a dinner revolution
The General Mills brand is launching a new product message and tagline with "You Mexi-Can."
-
Kit Kat issues Chunky challenge
The Nestle chocolate bar has launched a contest to decide on its next permanent flavour.
-
Facebook Canada opens Quebec office
Sylvain Martel (pictured) is leading the new Montreal outpost.
-
Brands stand up to bullies
As the issue of bullying dominates global headlines, a slew of Canadian brands and agencies are responding. But will brands be recognized as authentic supporters and not just background logos?
-
Back page: social media worth
Bensimon Byrne reflects on the value of Facebook "likes."
-
10 signs you’ve been hacked
Strategy presents ways to know that your social media account has been taken over.
-
Google ranked most influential brand in Canada: Study
The company ranked tops in Canada and the world, followed by Microsoft, Apple and Facebook, according to the latest edition of the Ipsos Reid study, unveiled today at FFWD Ad Week.
-
Pizza Hut bottles its scent
The Yum! Brands QSR is handing out 100 bottles of pizza perfume to its Facebook fans.
-
Target Canada kicks off the giving season
The retailer has launched its first charitable program in Canada, which will see a portion of its profits go to local communities.
-
Facebook, shopper marketing and you
In his column this month, Max Valiquette from Bensimon Byrne looks at the opportunities of the social network at shelf level.
-
MTS pulls teens into an online love story
Manitoba Telecom Services wants teens to fall in love with its phone services through a Facebook video that pulls in content from users’ feeds.
-
Next Big Things: Brand storytelling gets (seriously) tech-ified
Holograms, mind-reading and personalized ads are moving from sci-fi to real world. Here’s what’s happening in these spaces now.
-
Petro-Canada puts parents in the shoes of Olympians
The petrol company's sponsorship of the 2012 London Games includes ads that show its support for athlete family members.
-
Smirnoff shifts to summer to increase sales
The Diageo brand targets the early-summer season for the first time, with a Canadian-specific TV and digital campaign.
-
Unilever launches program to provide clean water
Waterworks, which kicked off today in Cannes, is in partnership with Population Services International and Facebook.
-
Koodo broadens El Tabador’s horizons
In response to fans wanting to see more of the spokesman, the telco launched an app that has him creating personalized thank you cards.
-
KFC lets Facebook fans cook like the Colonel
The QSR offers up its secret recipes to fans via Facebook.
-
Walmart searches for Mom of the Year
The retail giant makes its first foray onto Facebook and introduces a new program celebrating Canadian mothers.
-
Mobile and social were hot topics at BPNA conference
Facebook's Steve Irvine discussed how to be "social by design" at the 2012 Best New Product Awards Conference & Workshop.
-
Grip selected for Facebook Preferred Marketing Developer Program
President Harvey Carroll talks about the advantages of being the only Canadian integrated agency in the program.
-
Telus makes a merry connection
The mobile co has launched a contest connecting Facebook fans with in-store customers and gifting them with prize packs.
-
The Verdict: The search for Canada’s Next Top Dog
Capital C's Maple Leaf promo engages kids and parents and increases basket size.
-
P&G launches time-saving challenge
The "It All Starts with Yes" program aims to improve family life with a contest and coupon component.
-
Coast Capital likes social
The brand's first Facebook contest, developed by Rethink, let Canadians pick their own prizes.
